Even if you’ve never been, the backdrop of Positano, Italy is probably familiar to you by now.
A mecca for influencers, brands and photographers, the idyllic town has become a top destination for people to capture stunning images. According to Business Insider, the town has caught onto its own popularity, and has implemented a “photography fee of €1,000 (£880, $1,160).”
As reported by BI, “People wishing to take photos of the stunning backdrop for advertising or commercial purposes will be required to apply for the permit, while the cost for filming commercial videos will be €2,000.”
“Not everyone can be allowed to link their brand to Positano,” Mayor Michele De Lucia told The Times
He went on to elaborate that the fee is not only targeted towards those profiting off Positano; it’s also to combat the imposition on the town by visiting professionals, saying the fee was also implemented because “improvised film sets were blocking the passage of pedestrians in the town's key arteries.”
Tourists, journalists, and educational material are all exempt from the fee. Basically, it’s those profiting off Positano’s picturesque landscape that will be subject to acquiring the permit.
So, unless you’re getting paid for your photography or videos, feel free to bring your camera on your next Italian vacation, sans fee.
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