If you travel often, you know how exasperating it can feel to book a hotel room online only to arrive and find that your room is completely different than advertised.
However, per a report by Mashable, Expedia is experimenting with a new-age tool to help solve this problem: virtual reality.
As reported by Mashable on Monday, the travel giant has already started trials with VR technology to allow potential customers the ability to truly immerse themselves in the room they will be booking.
Per Mashable, the virtual reality integration is incredibly detailed, allowing users to walk around and actually interact with the hotel rooms they may be booking, even letting users open sliding glass doors and walk out onto the balcony of the rooms they were touring.
“If you’re going to make the decision of [booking] a cruise, wouldn’t it be cool if you could check out the ship [virtually] before you spend that much money?” Arthur Chapin, Expedia’s senior vice president of product and design, told Mashable while demoing the technology.
“I hope that VR in travel fails miserably because I want people to go places," Expedia chief executive officer Dara Khosrowshahi told GeekWire last year.
The decision by Expedia to embrace VR in booking is part of a broader company incentive to embrace technology: According to Fortune the company invested $1 billion in its technology in 2016, and has been experimenting with integrating its booking experience into voice-activated personal assistants like the Amazon Alexa.
Read more on how virtual reality is transforming the travel and outdoor industries