National surf retailer Ozmosis- a subsidiary of Rip Curl- has welcomed Zeni Krasniqi as its new General Manager. Beginning his career in retail back in 2001, Krasniqi worked his way through the company, achieving the position of National Marketing Manager, before moving on to becomeVictorian Operations Manager.

For more on Ozmosis and Krasniqi, read on:

May 25, 2012— With an ambitious national growth plan Krasniqi was the ideal candidate to develop the Ozmosis footprint throughout Victoria, Western Australia and New South Wales.

Krasniqi skills and depth of experience in retail sales and operations, marketing and strategic planning will be crucial to the future growth of the Ozmosis retail chain. He will receive support from parent company Rip Curl and from the highly capable senior executive team within the Ozmosis business; "Zeni's proven leadership capabilities in managing and delivering results in a challenging retail environment, will be an valuable asset to the business going forward" explained Rip Curl's CEO Asia Pacific Stephen Kay.

Mr Kay also acknowledged the service of former General Manager Tom Cahill, who will continue to work closely with the business as a property leasing and management consultant.

The role will become effective from 1 June 2012.