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Questions answered by Global Brand Manager Alex Warburton

Alex Warburton

What are the biggest forces shaping the changes and developments you've made to your boards?
Spending more and more time with owners/team means development discussions are always taking place. The hard part is deciding on which ideas to implement and when.

To what degree are you emphasizing camber shape and core profiles in your lineup?
Both are an important tool in a designer's toolbox, but certainly not the only ones. We don't categorize the experience because of the camber or core profile, but both are used to tailor the board for a specific environment. Be it pow, urban, park, etc. the focus is to create boards that perform

Are you cooking up any new materials or construction techniques?
Not so much in the way of new materials, but we're always tweaking construction methods and techniques, yes.

What themes are you seeing for graphics?
Graphics are both really fun and easy and super hard. We don't really focus or try and predict trends so much as we bounce ideas around an eclectic group of people and see what sticks. The process of going from ideation to completion can be smooth and effortless, produce unexpected and completely different results, or be a long, drawn-out pain in the ass. The second scenario mentioned is the funnest to be apart of.