Yesterday, Xcel released a brand new wetsuit and technology that will initially only be available at select brick and mortar retailers for a limited time.
The wetsuit has three exclusive features but the key ingredient is their new “Radiant Rebound” liner, which reflects internal heat production and distributes it throughout your fullsuit, keeping your body in a constant state of warmth.
“We want to support these retailers because going into a surf shop should be irreplaceable,” Xcel Design Director Lance Varon told TransWorld Business. “So it doesn’t make sense for us to push online sales with this release.”
We spoke with Varon on what separates this wetsuit from the others, how the technology was devised and what it means for the company’s future wetsuit lines.
How exactly does the new technology featured in the Infiniti LTD work?
Radiant Rebound offers warmth through our latest Metallic Technology. This new technology works by blocking out cold, while rebounding your body heat to keep you warmer than traditional liners.
It also offers our new Channel Flex Exterior in the upper body which reduces weight, repels water and offers amazing stretch. This new material offers maximum range of motion while shedding water and reducing weight.
How is Radiant Rebound different from the other liners that are already out there?
The current liners create heat when they are met with moisture – whereas Radiant Rebound traps all the cold and rebounds all the heat throughout your fullsuit.
It’s like what would happen if you wrapped your body in aluminum foil: Your heat would be gathered and reflected back to your body without it being lost, much like a NASA space suit. You need it to be light, comfortable and warm. That’s where Channel Flex comes into the mix …
How did you stumble upon this technology and where did you source it from?
We started sourcing it from the military. They use a lot of materials that repel water and attract heat when wet.
How long have you been working on the Infiniti LTD and why are you making it available for a limited time only at select brick-and-mortar retailers?
We’ve been working on this suit for a little under two years now and will have an entire Infiniti wetsuit line available next year.
We’re considering this our soft launch as we want to support select retailers due to the challenges they face with e-commerce. It’s important that we support those that support us …
Although, this [strategy] isn’t new to us; our Comp X wetsuit that won the SIMA Wetsuit Of The Year in 2017 is only available in-shop, as well.
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