Words and reporting by Kailee Bradstreet and Hayley Helms
For our second day covering the New York tradeshow scene, we honed in on the action taking place at Capsule show and Liberty Fairs, just across the way from the Agenda show at Pier 94.
While Liberty Fairs offered a curated look at men’s fashion, Capsule provided a contemporary take on the men’s surf, skate, and fashion markets.
Horse Brand Co.
Brooklyn local brand Horse appeared for their first time at the Capsule show, and caught our eye with their handcrafted knives and bikes.
Focusing on quality construction and their love for cycling, surfing, and the outdoors, Horse appeals to a wide variety of consumers looking for a functional and beautiful product rolled into one.
Premium Japanese ski brand Goldwin blew us away with their lifestyle collection, which was carefully curated for Capsule show. The jacket seen here features Kodenshi down, which uses far infrared ray particles to radiate the body’s heat back to you.
Westerlind, a New York retailer that carries Goldwin, is highly particular about which products are included in their stores, and vets brands thoroughly before placing an order.
NYC’s Shut Skateboards teamed up with well-known artist Edward Granger on a series that gives back to the Harold Hunter Foundation—a non-profit skate advocacy group also based in NYC. The art exhibit was available to purchase for $250 through Sk8ology.
POLI-SCI by Capsule
POLI-SCI by Capsule was a wide ranging exhibit, focusing on advocacy and support for underrepresented groups. The proceeds of the products created specifically for Poli-Sci will be donated to non-profits supporting these causes.
Within the Poli-Sci exhibit, we were impressed with this display from Brandblack x For Surfers Not Street Children, a project that empowers youth using surfing as a transformative journey towards becoming role models for other kids growing up on the street.
United By Blue
Further down the aisle in Above Tree Line, Parks Project was showing this new pin, which features Big Foot planting a tree.
Parks Project is also expanding it’s women’s offering with a series of “Leave it Better than you Found It” tees and tanks. This one supports the Tetons.
Stance gave us an inside look at their 2017 collections, which range from top of the line dress socks to artistic collaborations and athletic wear styles.
2017 is shaping up to be a big year for RAEN. The sunglass and optical brand placed a huge focus on women’s designs for this year, with 7 out of 8 new looks focusing on female specific designs.
RAEN gave us a look at their new collaboration for Rachel Zoe’s Box of Style. One of many collaborations the brand will embark upon this year, RAEN x Rachel Zoe is meant to place the brand in front of a high fashion audience.
For their second collection, Baro brought their A-game to Fall 17. We were blown away by the Vancouver, Canada-based brand’s attention to design, details and overall vibe.
Each jacket in the Baro Fall/Winter 2017 line employs an array of technical features as well as thoughtful design, making it impossible to take these coats off.
Side Project Skateboards
Based in Houston, Side Project Skateboards started after founder and creative director Jake Eshelman started working for his father-in-law at his wood working company. Inspired by his father-in-law’s skating stories from the ’60s and his new talent working with wood, Eshelman decided to make a deck of his own.
What started in 2013 as a one-off project became a profitable business for Side Project Skateboards. This is the first time the brand is showing to retailers—it has been exclusively sold online until now.
Richer Poorer picked up on the upscale demographic walking the floor at Liberty Fairs, and showcased their premium line of socks and Innerwear, including U.S. and Japanese manufactured socks and elevated brief construction.
Focusing on unique prints and construction, Richer Poorer has carved out a niche for themselves in the burgeoning sock category.
Banks Journal had an impressive offering at their Liberty Fairs booth.
We were impressed with the brand’s laid back designs, as well as their overall aesthetic.