Words and reporting by Kailee Bradstreet and Hayley Helms

For our second day covering the New York tradeshow scene, we honed in on the action taking place at Capsule show and Liberty Fairs,  just across the way from the Agenda show at Pier 94.

While Liberty Fairs offered a curated look at men’s fashion, Capsule provided a contemporary take on the men’s surf, skate, and fashion markets.

Capsule Show

Horse Brand Co.

Horse Brand Co. is a Brooklyn-based brand with a specialized product offering.

Brooklyn local brand Horse appeared for their first time at the Capsule show, and caught our eye with their handcrafted knives and bikes.

Horse Brand displayed an array of hand-crafted tools and knives at their booth.

Focusing on quality construction and their love for cycling, surfing, and the outdoors, Horse appeals to a wide variety of consumers looking for a functional and beautiful product rolled into one.


The Hooded Spur coat from Goldwin features kodenshi down and baffled seams for warmth and durability.

Premium Japanese ski brand Goldwin blew us away with their lifestyle collection, which was carefully curated for Capsule show. The jacket seen here features Kodenshi down, which uses far infrared ray particles to radiate the body’s heat back to you.

Westerlind Founder Andrea Westerlind, Jam Collective’s Rian Rhoe, and Goldwin’s Tadaoki Nakamura.

Westerlind, a New York retailer that carries Goldwin, is highly particular about which products are included in their stores, and vets brands thoroughly before placing an order.


This Newport Beach, California based brand was showcasing at Capsule alongside several other men’s grooming products. The brand, which started with a smaller offering of hair products, was showcasing a wider range, including shampoo and body lotion.

SHUT Skateboards

NYC’s Shut Skateboards x Edward Granger to benefit the Harold Hunter Foundation

NYC’s Shut Skateboards teamed up with well-known artist Edward Granger on a series that gives back to the Harold Hunter Foundation—a non-profit skate advocacy group also based in NYC. The art exhibit was available to purchase for $250 through Sk8ology.

POLI-SCI by Capsule

An overview of Poli-Sci by Capsule

POLI-SCI by Capsule was a wide ranging exhibit, focusing on advocacy and support for underrepresented groups. The proceeds of the products created specifically for Poli-Sci will be donated to non-profits supporting these causes.

Brandblack x For Surfers Not Street Children

Within the Poli-Sci exhibit, we were impressed with this display from Brandblack x For Surfers Not Street Children, a project that empowers youth using surfing as a transformative journey towards becoming role models for other kids growing up on the street.

United By Blue

United By Blue was showcasing a new collection of bags that features topography of select locations.

Parks Project

Parks Project has a new selection of pins

Further down the aisle in Above Tree Line, Parks Project was showing this new pin, which features Big Foot planting a tree.

Parks Project women’s tank.

Parks Project is also expanding it’s women’s offering with a series of “Leave it Better than you Found It” tees and tanks. This one supports the Tetons.


Stance showed us their Kevin Lyons collaboration, a fun pairing of art and design.

Stance gave us an inside look at their 2017 collections, which range from top of the line dress socks to artistic collaborations and athletic wear styles.

Liberty Fairs


RAEN’s selection of women’s frames has grown moving into 2017.

2017 is shaping up to be a big year for RAEN. The sunglass and optical brand placed a huge focus on women’s designs for this year, with 7 out of 8 new looks focusing on female specific designs.

The Rachel Zoe collaboration frame, The Durante, seen on the left, is sure to be a hit this year.

RAEN gave us a look at their new collaboration for Rachel Zoe’s Box of Style. One of many collaborations the brand will embark upon this year, RAEN x Rachel Zoe is meant to place the brand in front of a high fashion audience.


The Brockton, seen here in Loden Green and Sienna, features a drop-tail kick pleat and waterproof fabric, making it ready for anything and everything you throw at it.

For their second collection, Baro brought their A-game to Fall 17. We were blown away by the Vancouver, Canada-based brand’s attention to design, details and overall vibe.

The Radar jacket is built to withstand brutal Canadian winters, and features Primaloft insulation for that warm and cozy feel.

Each jacket in the Baro Fall/Winter 2017 line employs an array of technical features as well as thoughtful design, making it impossible to take these coats off.

Side Project Skateboards

Founder Jake and his wife Margot, with the first board he ever created.

Based in Houston, Side Project Skateboards started after founder and creative director Jake Eshelman started working for his father-in-law at his wood working company. Inspired by his father-in-law’s skating stories from the ’60s and his new talent working with wood, Eshelman decided to make a deck of his own.

Each Side Project board is handmade with US sourced materials, excluding the trucks.

What started in 2013 as a one-off project became a profitable business for Side Project Skateboards. This is the first time the brand is showing to retailers—it has been exclusively sold online until now.

Richer Poorer

Richer Poorer focused on their premium offerings for the Liberty Fairs show.

Richer Poorer picked up on the upscale demographic walking the floor at Liberty Fairs, and showcased their premium line of socks and Innerwear, including U.S. and Japanese manufactured socks and elevated brief construction.

Japanese-inspired prints and construction give Richer Poorer’s premium line an elevated feel.

Focusing on unique prints and construction, Richer Poorer has carved out a niche for themselves in the burgeoning sock category.

Banks Journal

Banks Journal put together a wide variety of jacket styles for Fall 17. The military-inspired number seen above is right on trend.

Banks Journal had an impressive offering at their Liberty Fairs booth.

Banks Journal’s patch game was strong at the Liberty Fairs show.

We were impressed with the brand’s laid back designs, as well as their overall aesthetic.