From SIA: Snowboard Equipment brought in $255M last season, down 7% in dollars sold and down 4% in units sold. How do we start to grow sales again? By better understanding our target audience. Snowboarding has always skewed young. That's not news, but what has changed is the mindset of this younger demographic. Check out the full Snowboard State of the Industry from 2012/2013 and visit and #SIAdata for more information.