Volcom Makes Key Appointments in Global Design and Marketing

Jeffrey James Gonzales promoted to men's design director, and a new global women's marketing director hired.

Costa Mesa, California-based Volcom has made several key appointments to its global executive team.

Longtime Volcom employee Jeffrey James Gonzales has been promoted to the role of global men’s design director.

volcom jj gonzales erica yary

JJ Gonzales, global men’s design director for Volcom.

In his sixteen years with the brand as an apparel and denim designer, JJ has designed almost everything – from boardshorts to jackets – but for the last decade and a half he's poured his passion into Volcom’s denim program, merging an old school mentality with a modern day approach to design.

“It’s about following the brand's history and heritage,” he explains, “but constantly evolving and looking forward.”

Gonzales will oversee Volcom’s men’s and boy’s product and lead the global design team.

“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” said Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom's passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”

volcom jeffrey james gonzales erica yary

Erica Yary, global women’s marketing director for Volcom.

The brand has also brought industry vet Erica Yary on board as its global women’s marketing director. Yary was most recently Stance's skateboarding/lifestyle category director and also took on the role of director of media for the brand, where she drove global growth for the past six years.

Previously, Yary hosted shows for FUEL TV, Street League Skateboarding, Dew Tour, X Games and helped found The Weekend Buzz with Rob Brink. In her early career, she worked at Active Ride Shop for 9 years, ending her stint as the retailer’s marketing, team and PR manager. She also served as a marketing manager for Podium Distribution’s DVS, Matix and Lakai brands.

“It seemed like a no-brainer to make the jump over to Volcom, with the upcoming launch of plus and extended sizes, the sustainability initiative the company has implemented and the excitement around not just women's clothing, but also championing women for their brains, beauty and talents,” Yary said. “It's an exciting time to work for a brand that is making clothing for every kind of girl, in every shape and size. I’m very excited to be a part of this great team and brand, and stoked for the future!”

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