Vertra, a premium sun care brand, is proud to announce that John John Florence, recent Eddie Aikau Invitational Winner and current WCT surfer, has agreed to a long-term relationship with the brand. “I'm excited to be joining the Vertra team. I've been using the product for years,” says Florence. “I've grown up watching the athletes involved in the brand, so the relationship just feels natural. I'm looking forward to the future with Vertra and collaborating on my signature line.” John John Florence joins an already stellar roster of athletes that includes 3-time World Champion Mick Fanning, big wave legend Shane Dorian, fellow WCT competitor Keanu Asing, and free surfers Dusty Payne, Brett Simpson, Taylor Knox and Monyca Eleogram. “John John is the future. He is such a natural in any conditions the ocean can dish out. From the biggest waves, to the heaviest slabs and the most technical air game, his natural ability is just insane," says fellow Vertra teammate and Vertra co-founder Shane Dorian.

John John Florence, who grew up on the beach at the world famous Banzai Pipeline on the North Shore of Oahu, was seemingly destined for surfing greatness from a very young age. At only 13, Florence was the youngest competitor ever to participate in the prestigious Triple Crown of Surfing. He qualified for the WSL World Championship Tour in 2011 and has since garnered 2 WCT victories in the beach breaks of Brazil and France. However, it has been his mind-blowing performances at his favorite wave in the world, Pipeline, and other heavy water venues like Tahiti and Fiji that have John John Florence consistently regarded by both his peers and the media as the best tube rider in the world. His exciting above the lip, aerial skills have been viewed countless times across digital and print media globally. His recently released, full length feature film, A View From A Blue Moon, has gone on to become one of the most successful movies in surf industry history.


About Vertra

Formed in Hawaii by a dedicated group of surf athletes in 2004, Vertra developed a premium and high performance range of sun care products, which to this day remains truly athlete derived and tested. All Vertra Elemental Resistance products are built for the performance needs of athletes that live their lives and do their jobs exposed to harsh sun, water, snow and desert environments. This ethos has created a loyal following by surfers, paddlers, watermen, snowboarders, lifeguards, outdoorsmen, first-response professionals and dermatologists. Our vision has never changed: Create premium products for true outdoor athletes that are unparalleled in the sports world. Vertra IS Elemental Resistance. The Future is Covered.

About EAI-JR268

EAI-JR286, Inc. is a sports accessory company headquartered in Torrance, California and Hickory, North Carolina. The company is a leader in design, development, sourcing, manufacturing and distribution of branded and licensed sports accessories across a global customer base. Specializing in product design, development, manufacturing, supply chain management, logistics, information technology and customer service, the company has a number of sports accessories businesses with international sport brands, building and bringing to market a vast array of accessories and products. The company also provides private label services that range from grass roots local youth teams to national retail chains. Custom design and sublimation printing services round out a broad range of diverse products and categories.