Uppercut Deluxe Welcomes Eric Dressen to the Family
Purveyor of authentic men's grooming goods, Uppercut Deluxe, is proud to announce the signing of legendary skate and tattoo icon Eric Dressen, to its ambassador roster.
For the entire story behind the brand, check out our interview with Uppercut Deluxe’s Founders Steve Purcell and Luke Newman.
The deal sees the 1980's skate icon representing Uppercut Deluxe, recognized in surf and skate culture as the go-to brand for superior hair and grooming products.
With his stylish yet hard-hitting style in skate and tattoo culture, Dressen is the perfect fit for the Uppercut Deluxe brand.
The US-born ripper grew up as a super grom during the early park and pool era and went on to become one of the most stylish and progressive street skaters to ever step on a board. In recent years Dressen has contributed to the art and tattoo scene with his skate-inspired aesthetic, traveling throughout the States and Europe.
Uppercut Deluxe plans to work with Dressen on key campaigns and collabs in the near future and is looking forward to growing its ambassador roster with more signings in the coming months.