A Look at Spring 2017
The Trend Series takes an in-depth look at the top trends seen across the adventure sports community.
This summer, we talked to brands and retailers at Agenda Long Beach, Outdoor Retailer, Agenda Miami, Miami Swim, and Surf Expo, to hear what we can expect for next Spring 2017.
Big Shift to Outdoors
We explored the crossover between adventure sports and the outdoor market we saw at the business and product level during the summer tradeshow season.
For this season, mobility was key among retailers and brands. Being a nimble company is one thing- however, we saw more and more brands taking their product and story to the streets. From pop-up shops to renovated Airstreams, we saw it all.
Transition From Seasonal To Year Round Business
With the influence of the internet and fast fashion, many brands expressed to us this season that they would be moving away from the traditional season-based distribution model to year-round development and dispersement of product. Read on to find out more about their alternative strategies.
Time Warp: ’90s Resurgence
The ’90s were a simpler time, and also a time period where action and adventure sports experienced a major uptick. Now, the trends from this era are returning full force. We highlight some of the best examples and take a look at what this could mean for sales.