Transworld Bubble

Oceanside, CA – September 2, 2008 – Transworld Media, a division of Bonnier Corporation, is pleased to announce that Mike Lyons has been promoted to Director of Marketing. Lyons previously served as the Manager for Transworld's wheels titles: Motocross, RideBMX, and QUAD Off Road.

Lyons began his tenure at Transworld Media in 2004 as Senior Consumer Marketing Manager. In 2005, his action sports roots and love for all things motocross helped him get promoted to manager of Transworld Motocross, Transworld RideBMX and the newly formed QUAD Off-Road. Prior to joining Transworld, Lyons spent 15 years working in lifestyle and action sports marketing with stints at both agencies and branding companies.

"Transworld is in the process of a huge growth spurt and I'm excited to develop the marketing department's event properties and brand initiatives as a part of the company's overall growth," said Lyons. "Our goal is to create a triangle offense of sorts, in which, each member of the department's events, consumer marketing and partnership teams can effectively support the others to create a smooth running and ultimately winning team."

"Mike exemplifies everything that this position should be," said Liam Ferguson, Group Publisher for Transworld. "He has always shown incredible leadership, phenomenal organizational skills, and sheer ability to bring abstract ideas to fruition. As the Director of Marketing, he is now in the perfect position to create a cohesive marketing unit that will continue to prosper and help Transworld rise to new heights of success."

In response to Lyons' promotion, Transworld Marketing's Project Manager, Holli Koriath, has been bumped-up to his former post of Marketing Manager for Transworld's wheels titles. "Holli was in a supporting role before, but has consistently taken on more and more responsibility with great results," said Lyons. "Now, having all three titles to handle, Holli can really shine in her execution of all aspects of their marketing and events."

About Transworld Media:
Transworld Media is the world's leading action sports media brand and publisher of action sports publications and Web sites in terms of advertising, audience, and brand recognition. Based in San Diego, California, Transworld properties reach a combined monthly audience of more than 5 million teens, one of the most challenging audiences to reach through traditional media. The division's magazines – all leading publications in their categories – include Transworld SKATEboarding, Transworld SURF, Transworld SNOWboarding, Ride BMX, Transworld Motocross, and QUAD Off-Road Magazine. These six consumer titles, as well as the monthly trade magazine Transworld Business, are the print foundation of a multi-media platform including action sports films, leading events, and the Transworld Matrix of Web sites, found at, the largest action sports community online.

Transworld is a division of the Bonnier Corporation. Bonnier Corporation ( is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.