Mike Lewis, ZEAL Optics’ director of digital strategy, Keith Reis, president of Sanitas Sales Group, & Kim Walker, president of Outdoor DIVAS address the changing face of the outdoor consumer

The Outdoor Industry Association sits down three experts to discuss the evolving state of the outdoor consumer – addressing demographics, areas of positive growth, and consumer-lead product development.

One outdoor brand, one buyer, and one speciality retailer touch on key learnings from today’s shopper.

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