picture-125The North Face announced that it has appointed Michael Millenacker as vice president of sales.

Millenacker will now be responsible for leading the sales strategy and execution of long-term growth plans for The North Face Americas.

Recently, he held the position of president at Eagle Creek, another brand in VP Corp.’s Outdoor and Action Sports coalition. He has also been a national sales manager in the company in 2000, and he has progressively held sales leadership roles.

“With more than 15 years industry experience, Michael has a solid track record of developing sales leadership strategies in line with overall brand positioning,” said Todd Spaletto, president of The North Face Americas in a press release. “He holds a deep understanding and passion for the outdoor industry and we are very excited to have Michael join The North Face in this role.”