It’s definitely an election year, and as the mainstream media heats up with candidate debates, the snowboard blogosphere is heating up a with stump speeches and third party debates over rocker patents. Never Summer received a patent for its Rocker/Camber (R.C.) technology on September 21, an approval that ignited a debate with Mervin Manufacturing over just what’s covered and who it rightfully belongs to. You can view the full Never Summer patent here.

Never Summer launched its patent application for its R.C. technology April 10, 2008 shortly after releasing designs for the 2008/09 season and was able to get it through the process relatively quickly. Mervin filed for a patent of its Banana technology nearly two years previously, but just received an official notice of allowance by the United States Patent and Trademark Office on September 17. This means that the patent has been all but approved and should be official in the coming weeks.

Following these announcements, the chat rooms have been besieged with debate about what these patents mean for the companies, retailers, reps, riders, and the future of rocker.

We caught up with Never Summer Co-founder Tracey Canaday and Mervin Manufacturing Co-founder Mike Olson for their take on the debate and to help put swirling rumors to bed.

Click on the two images below to see what they have to say and stay tuned to the November issue of TransWorld Business for an in-depth discussion of what this debate means for retailers and the industry as it plays out in an already difficult economic environment.

Tracey Canaday

Never Summer Co-founder Tracey Canaday

Mike Olson

Mervin Mfg. Co-founder Mike Olson