The Arbor Collective has released its new 2012 skateboard line. The brand completely revamped their 2011 collection, dropping 12 older models, redesigning 10 shapes and introducing 11 entirely new boards. The line will be presented in two collections, Roots and Icon.
"We invested the success the brand has enjoyed over the years into a progressive, highly versatile, more cutting-edge offering that reflects today's rapidly evolving skateboard market," said Bob Carlson, Arbor's President.
Venice, CA – April 10, 2012 – The Arbor Collective is proud to present its new 2012 skateboard line. Coming off a year of record sales, one would think the company would have left well enough alone but this is not the case. The design crew, in collaboration with Arbor's expanded skateboard team, completely overhauled the collection.
Every model in the new line embodies, to one degree or another, this massive design effort. Twelve older models were dropped; eleven new shapes have been introduced; ten shapes have been redesigned or expanded; a host of new technologies have been added; and a range of new artists have been introduced. The end result, is one of the best new skateboard offerings on the market. Arbor customers can look for broader collaborations between the team and veteran Arbor Collective artists; a continued commitment to sustainable materials; and redoubled customer service and support effort.
"We are pumped about this new collection," says Arbor Skateboards Marketing Director, Brad Farmer. "We nailed it. The new offering is another important step forward for the brand. Whether you want to cruise the boardwalk, freeride your local hills, push through the city, crossover to street or park, or explore the limits of the downhill riding, we have the skateboard for you."
Among the highlights this year are the new Shakedown Series of double kick hybrid shapes, a greatly expanded downhill lineup featuring the new Prodigy and Cypher and smaller version of the Vugenhausen, a new composite style double kick, drop trough freestyle series called the Catalyst, and the Zeppelin featuring Gullwing Sidewinder trucks.
2012 Arbor Skateboards Highlights