With attendance expected to break 12,000 people, another round of Surf Expo, the industry staple that began over 35 years ago in 1976, wrapped up its latest edition in Orlando, Florida this weekend, welcoming members of the surf, skate, wake, and other watersports industries from across the US, Central and South America, Canada, Europe, Australia, and beyond.
The halls were packed with over 2,400 brands, and while many are staples of the show, there were numerous new brands. Some of the rookies that caught our eye included myPakage, SoloShot, and HDX. “Our first show was a huge success,” says HDX Founder Vipe Desai. “I don’t think we could have asked for a better first show.”
The following pages feature a look at the show and the stories we heard through photos. Scan through the captions for all the new lines, breaking news, and feedback on the show. To kick things off, here’s an overview of the show from high in the hall’s rafters and a look back at some of the after hours fun including the Sanuk Industry Party and surf comp for the SIMA Humanitarian Fund’s Stokes Me program and the TransWorld Wakeboarding Awards.
While many at the show felt the dates don’t work any more for Spring lines since the show is so late in the summer trade show season, other brands used the show as a platform to debut their Summer lines, and all of the apparel brands we spoke to that took that route said they saw a great response.
Catch up with Show Director Roy Turner on this summer’s attendance and dates for next summer’s show:
Day 3 Wrap Up Video:
Follow the jump for coverage and galleries from days 1-3, behind the scenes photos from the build out, and more…
Day three got off to a groggy Saturday start following Friday night’s industry party, sponsored by Sanuk and benefitting the SIMA Humanitarian Fund’s Stokes Me program. The event was hosted at Disney’s Typhoon Lagoon water park, where RVCA took home bragging rights at the suf comp and the industry took over the private park’s rides and slides.
At the end of Day 2, buyer attendance was up 16% from last summer’s show, with more than 6,000 buyers on hand viewing more than 2,400 lines.
Here’s a look at the last day’s action. Stay tuned tomorrow for a full show wrap up and interview with Show Director Roy Turner about the show and its future schedule:
Day 1 Video Wrap Up:
Follow the jump for day one and two coverage, behind the scenes photos from the build out, and more…
As we get ready to head over to Typhoon Lagoon for the Sanuk Industry Party and fundraiser for the SIMA Humanitarian Fund’s Stokes Me program, we serve up images from the day’s events from this summer’ Surf Expo. Today’s coverage focused on the skate scene, SUP, and surf sections and the brands, products, and trends set to take retail by storm next spring.
Here’s a look at the people, products, and vibes that grabbed our eyes and those of the buyers we spoke with:
Follow the jump for day one coverage, behind the scenes photos from the build out, and more…
Day one of Surf Expo’s Summer ’12 session saw buyers and brands from surf, wake, skate, lifestyle, and beach converge for the opening salvo of the last round of this season’s trade show tour, highlighting the best of spring ’13 with smatterings of summer lines making their debut. We hit the aisles and parties for sixteen hours of interviews, high fives, and hi-jinx. Enjoy the ride…
Follow the jump for behind the scenes photos from the build out and more…
Surf Expo officially gets underway tomorrow morning, September 6, at 8 am, but we couldn’t wait to get in there and get a sneak peek of what’s new this summer and to rehearse for the TransWorld Business Swimwear and Junior’s Surf Expo Fashion Show, taking place Thursday and Friday at 4 pm . Here’s a quick look at the madness of set up as we gear up for four days of fun live from Orlando, Florida.