State of Skate Consumer Insights: Who is the core skater?
Presented by Surf Expo
In 2014, there were approximately 6.5 million skaters in the United States alone, and that number has grown 5.7% from 2013, according to the SFIA.org. For our State of Skate 2015 report, we surveyed a much more focused, core audience of TransWorld SKATEboarding’s digital readership to gather some of the most interesting information about what influences their purchasing habits, which brands they have bought, and what they are most likely to buy in the future. For more on that, check out:
To get a better understanding of who we talked to when gathering these insights, here’s a quick stat, among many others contained in our State of Skate 2015 report, that speaks volume to who this skater is: