PRESS RELEASE – Stance is proud to welcome Jossi Wells as the newest Punk and Poet, the brands' ambassador collective that unites a diverse community of creative originals from around the world.
Hailing from New Zealand, Jossi shocked the ski industry from a young age. With 5 X-Games medals across 3 disciplines (halfpipe, big air, slopestyle), while being the only skier in the 2014 Winter Olympics to compete in both halfpipe and slopestyle, and a more recent foray into backcountry skiing, Jossi is perhaps the most well rounded skier on earth. A regular on the invite list to Snowboarder Magazine's annual Super Park event (as a snowboarder), there is seemingly nothing Jossi can't do
on the snow. Off-hill, he's an icon for the industry with his original sense of style.
Jossi wears the Stance Backcountry Ultralight sock – Stance's first high performance snow sock that focuses on a skier's needs. Technical features include graduated compression, breathable mesh, and an engineered arch support that eliminates foot fatigue – all delivered in an ultra-thin, incredibly warm and breathable sock that, like Jossi, acknowledges that style is king.
Stance's Backcountry Ultralight are available at the best snow retailers across Europe. For more information on Jossi, visit stance.com, follow Stance's Instagram at @stancesocks, or follow the man himself at @jossiwells.
Embracing "The Uncommon Thread" as its mantra, Stance turned one of the world's most boring accessories into its most exciting in less than five years. Stance's founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand - a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 60 countries on the feet of those who dare to be different.
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