SPY unveils the Richer Poorer Trancas collaboration with a bash at their Leucadia store-front
The collaboration, which goes on sale today, is an addition to the Crosstown Collection. The collab features a pair of Happy Lens’s, constructed from handmade acetate in a custom hard case and a pair of Richer Poorer crew socks, all with the custom Richer Poorer pattern.
"One of the things we often talk about here at Richer Poorer is elevating everyday products through quality and design, so having the opportunity to partner with a company like SPY who has a similar vision was a lot of fun," says Tim Morse, President of Richer Poorer. "Like socks, sunglasses tell the story of your personality and mood. We're happy to have partnered with SPY to create a piece that's not only fun and distinct aesthetically, but delivers on quality in every way."
Check out the action from the launch party, and the details of the collab below.
• Features the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness
• Includes a pair of Richer Poorer premium men's crew socks in matching polka dot colorway
• Comes with a premium leather case and leather leash
• Constructed from luxurious handmade acetate
• 6-base Nylon lenses
• Sturdy 5-barrel hinges
• 100% UV protection
• SPY x Richer Poorer Trancas is $160
SPY's color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun's "good" rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun's "bad" rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these "good rays" brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this "therapeutic eyewear" and is the only eyewear company with this advanced technology.