Launch LA is coming to Santa Monica’s Barker Hangar.  Check out the top six reasons why you shouldn’t miss the show, which will be driven by lifestyle brands, garments, accessories, gadgets, and much more. Stay tuned to TransWorld Business for live coverage from the show floor later today and Thursday.

Location:

Located geographically and aesthetically between Fairfax and Dogtown at Santa Monica's historical Barker Hangar, the LAUNCH show blends bleeding edge technology with classic, timeless aesthetics to create a trade event atmosphere never before experienced on the West Coast. Show Hours: 9 – 5.

 

Brand Mix

LAUNCH is a platform provided for inspired, design-driven brands focused on uncompromised product integrity and innovation to reach their true potential. Comprised of the latest garments, accessories, footwear, and swimwear, LAUNCH is a carefully curated collection of brands, designers, artists, and visionaries at the vanguard of design and West Coast culture.

 

Education

Stylesight unveils the new Spring/Summer 2014 season with an in-depth look at macro and lifestyle trends, color, texture, and design direction. Join Senior Trend Director Jeanine Pesce at 2 PM on July 25 and 11 AM on July 26 in the show's central lounge.

 

Culture

Art & Council has partnered with LAUNCH LA to present a curated pop-up gallery that will act as an inspirational hub for buyers and brands entering the trade fair daily, elevating the creative experience of the event.

 

 

Cuisine

Winner of The Food Network's The Great Food Truck Race and voted O.C. Weekly's Best New Restaurant of the Year, The Lime Truck is not your typical food truck. The concept is simple: create fresh, healthy food that is convenient and accessible. Stop by and sample the award-winning menu between 11am – 2pm each day of the event.

 

Amenities

The Blind Barber will be on site providing complimentary shaves and haircuts—not to mention a mixologist serving custom show cocktails—in a pop up concept shop created by Emporium Designs.