After pausing the program and engaging in a series of brainstorming meetings, the Surf Industry Manufacturers Association (SIMA) has announced the re-launch of the SIMA Awards, with several new awards categories. SIMA is accepting nominations for the 2018 SIMA Awards now through November 9, 2018.

2018 sima awards

New categories for 2018 include Eyewear Product of the Year, Consumer Media Feature of the Year, and Retailer of the Year Awards broken out by individual regions of the country. Specialty retailers that carry surf products with 15 doors or less will be able to enter one of their storefronts for consideration.

In its fifteenth year, SIMA Awards strives to identify the surf industry's most influential and innovative products, brands, media and retailers. It’s the only program of its kind that allows peers in the surf industry to recognize each other for their work and accomplishments.

SIMA members will be given the opportunity to enter their own brands and products for consideration in qualifying categories. All entries will be reviewed and voted upon by a nominating panel of experts comprised of both surf industry professionals and retailers.

The outcome of the nominating panel votes will determine the final nominees in each category. Winners of these categories will be determined by a final vote open to all SIMA member companies, as well as specialty retailers.

A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes can be found on SIMA’s site. The winners will be announced at the SIMA Awards ceremony in February 2019 in Orange County, California.

A break down of each category and the criteria for nomination follows below:

Product

Accessory Product of the Year
Awarded to the accessory product style or collection (whether a single product or multiple products featuring the same technology or attributes) at retail between January 1, 2018 and December 31, 2018 that featured the most exciting innovation, design or appeal. Accessory products such as watches, hardgoods accessories (fins, leashes, etc.), headphones, socks, and other accessories can be considered.

Environmental Product of the Year
Awarded to the most exciting, appealing and/or innovative environmental surf product style or collection (whether a single product or multiple products featuring the same technology or attributes) at retail between January 1, 2018 and December 31, 2018. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

Footwear Product of the Year
Awarded to the footwear product style or collection (whether a single product or multiple products featuring the same technology or attributes) at retail between January 1, 2018 and December 31, 2018 that featured the most exciting design, appeal or innovation.

Eyewear Product of the Year - NEW!
Awarded to the eyewear product style or collection (whether a single product or multiple products featuring the same technology or attributes) at retail between January 1, 2018 and December 31, 2018 that featured the most exciting design, appeal or innovation.

Wetsuit of the Year
Awarded to the wetsuit style or collection (whether a single product or multiple products featuring the same technology or attributes) at retail between January 1, 2018 and December 31, 2018) that featured the most exciting design, appeal or innovation.

Surfboard

Performance Shortboard Model of the Year
Awarded to the shortboard model available to customers from January 1, 2018 – December 31, 2018 that best catered to the competition-minded customer through exciting design, appeal and/or innovation.

Alternative Surfboard Model of the Year
Awarded to the surfboard model available to customers from January 1, 2016 – December 31, 2016 with the most exciting design, appeal and/or innovation that does not qualify as a performance shortboard. Examples include, but are not limited to: longboards, fishes, mini Simmons, quads, gliders, single-fins, and mid lengths.

Men’s

Men’s Marketing Campaign of the Year
Awarded to the men's apparel, footwear, wetsuit, hardgoods or accessory brand that produced the most creative marketing campaign in 2018. Consider men's brands that displayed a creative, cohesive and consistent brand message in areas such as digital, social media, print, and/or point-of-purchase materials. Campaign must have first appeared in the market between January 1, 2018 and December 31, 2018.

Men’s Apparel Brand of the Year
Awarded to the men's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2018 and December 31, 2018.

Men’s Boardshort Brand of the Year
Awarded to the men's boardshort brand that featured the most exciting designs, appeal, and innovation between January 1, 2018 and December 31, 2018.

Women’s

Women’s Marketing Campaign of the Year
Awarded to the women's apparel, swimwear, footwear, wetsuit, hardgoods or accessory brand that produced the most creative marketing campaign in 2018. Consider women's brands that displayed a creative, cohesive and consistent brand message in areas such as digital, social media, print, and/or point-of-purchase materials. Campaign must have first appeared in the market between January 1, 2018 and December 31, 2018.

Women’s Apparel Brand of the Year
Awarded to the women's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2018 and December 31, 2018.

Women’s Swim Brand of the Year
Awarded to the women's swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2018 and December 31, 2018.

Overall

Breakout Brand of the Year
Recognizing the small- to mid-size men's or women's brand that experienced break out growth between January 1, 2018 and December 31, 2018. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $10 million (previous winners of this category are no longer eligible for five years).

Media

Consumer Media Feature of the Year - NEW!
Awarded to the print, digital, or multi-platform feature, collection, or series in a consumer-facing print or online media outlet that displayed the most creativity in concept, content, and/or execution, that best represented surfing as a cultural force, best represented the essence of surf culture, and best served the surf consumer, between January 1, 2018 and December 31, 2018.

Retail

"Specialty retail" is defined as a stand-alone store or retailer with 15 doors or less that carries surf products. The entry is to be for one storefront location/address that must be specified when the entry is submitted. Stores owned by surf brands/manufacturers are not eligible.

Retailer of the Year - East Coast - NEW!
Awarded to the East Coast specialty retail storefront (in the following states: ME, NH, VT, MA, RI, CT, NY, NJ, DE, MD, VA, NC, SC, GA, FL, and PR) carrying surf products that featured the best merchandising, customer experience, innovation, creativity, and community involvement between January 1, 2018 and December 31, 2018.

Retailer of the Year - Inland America - NEW!
Awarded to the Inland America specialty retail storefront (in the following states: AL, AZ, AR, CO, DC, ID, IL, IN, IA, KS, KY, LA, MI, MN, MS, MO, MT, NE, NV, ND, OH, OK, PA, SD, TN, TX, UT, WV, WI, and WY) carrying surf products that featured the best merchandising, customer experience, innovation, creativity, and community involvement between January 1, 2018 and December 31, 2018.

Retailer of the Year - West Coast - NEW!
Awarded to the West Coast specialty retail storefront (in the following states: CA, OR, WA, and AK) carrying surf products that featured the best merchandising, customer experience, innovation, creativity, and community involvement between January 1, 2018 and December 31, 2018.

Retailer of the Year - Hawaii - NEW!
Awarded to the Hawaii specialty retail storefront carrying surf products that featured the best merchandising, customer experience, innovation, creativity, and community involvement between January 1, 2018 and December 31, 2018.

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