SIA Announces 2014 Snow Sports Retailer & Rep of the Year

WASHINGTON (February 23, 2015) – Acknowledging outstanding customer service, product sales and efforts to grow snow sports participation, SnowSports Industries America (SIA), the industry's member-owned, not-for-profit trade association, announced the 2014 SIA US SnowSports Award winners last month during the annual SIA Snow Show and Sourcing Snow (Jan. 29 – Feb. 1) at Denver's Colorado Convention Center.

"Each year, the SIA Awards gives the snow sports industry an opportunity to look around and acknowledge individuals who are excelling not only for their own business but also helping to promote the entire industry," commented David Ingemie, president of SIA. "We're lucky to have such talented people leading the way."

"There is no luckier person than one who is able to blend work with passion, taking care of your dealers' issues, becoming part of their business and at the end of the day ski with them," commented Bruce McDonald, Northeast Region Rep Winner from Eliot, ME

SIA's Awards Program recognizes specialty retailers and sales reps that excel in fostering relationships, moving product and setting themselves apart from the competition all while pushing forward the passion and growth of snow sports. The SIA awards are voted on throughout the year and award recipients' names, bios, and pictures are posted at

"We believe that we are where we are today because we don't take anything for granted in life or in business. We keep on our toes, and we strive to be the very best we can be every day. We are 100% committed to our customers and make sure we have the right product mix and fair pricing to keep our customers coming back”, commented Pacific Region Retailer Winner, Mary Weneta co-owner of Bobo’s Ski & Board based in Reno, NV

Nominations for both SIA Retailer and Regional Rep of the Year Awards come from industry peers including suppliers, reps and retailers. Winners for each region appear below.

U.S. Retailer of the Year

Mid-Atlantic – Ski Barn | Paramus, NJ

Mountain – Milosport | Salt Lake City, UT

New England – Darkside Snowboards | Killington, VT

North Central – Pierce Skate & Ski | Bloomington, MN

Pacific – Bobo's Ski & Board | Reno, NV

South Central – Sun & Ski Sports | Katy, TX

Southeast – Ski Center | Washington, DC


U.S. Rep of the Year

Atlantic – Andy Correll

Atlantic – Rick Cherashore

Eastern Lakes – Rich Whinnie

Midwest – Tim Parker

Northeast – John Whitcomb

Northeast – Bruce McDonald

Northern California – Andy Miller

Northwest – Tobey Crane

Rockies – Scott Sutton

South – Suzie Parnell

West – Jeff Darby


– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at


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