Outdoor sports brands that sell products via Shopatron reported a 27-percent average growth in year-over-year revenue for second quarter 2010. The eCommerce site reported numbers for more than 800 brands in 35 industries – including 250 sporting goods brands.
“Many of our clients have deployed website enhancements, such as product reviews, or interactive product imaages, while others have incorporated online marketing, or in-store pickup and sip to store capabilities,” Ed Stevens, Shopatron’s founder and chief executive officer, said in a statement.
For the full press release follows:
San Luis Obispo, CA, August 3, 2010 – Shopatron announced today that outdoor sporting goods brands with stores in place for at least one year experienced a 27% average increase in year-over-year revenue for the second quarter of 2010. Shopatron, the only eCommerce provider that allows branded manufacturers to sell online and send the orders to their retailers, reports average sales numbers for over 800 brands across 35 industries, including 250 sporting goods brands.
Overall, Shopatron has seen positive growth across many industries in both the first and second quarters of 2010. The company attributes growth across its client base to a variety of factors including an uptick in consumer spending, individual website upgrades, online marketing efforts, and significant Shopatron platform improvements, such as ship-to-store functionality and the Shopatron Affiliate Network.
Overall in the sporting goods industry, including shops that have not yet been active one year, Shopatron brands are sending 56% more online sales revenue to their retailers in 2010 than the same period in 2009. Part of this increase can be attributed to the addition of more than 30 brands to Shopatron since January. Mizuno Golf and Running, K2 Skate, Grindwater Sports, Tifosi Optics, and Pro Image are some of the great sporting goods brands that have launched with Shopatron over the past six months.
“We use Shopatron for several reasons” stated Matt Burdick of K2. “They have a thorough understanding of eCommerce and as a bonus, they understand our industry. This is important to us as we continue to launch more brands on the Shopatron platform. They are continually improving their product so we can sell more of ours.”
“We believe that sales growth across our client base is the result of many factors,” said Ed Stevens, Founder and CEO of Shopatron. “Many of our clients have deployed website enhancements, such as product reviews, or interactive product images, while others have incorporated online marketing, or in-store pickup and ship to store capabilities. eCommerce is still evolving for many branded manufacturers and those brands are beginning to see the results of their investment in this channel. And the best part is, with Shopatron, they are using eCommerce to strengthen their core distribution channel, not cannibalize it.”
As part of Shopatron’s outreach to the sporting goods industry, company representatives are meeting with a significant number of potential customers at the Outdoor Retailer Show in Salt Lake City. Those interested in meeting with Shopatron can request a consultation at: ecommerce2.shopatron.com/OR
Founded in 2001, Shopatron is the only retail-integrated eCommerce solution for branded manufacturers, distributors, and multi-channel retailers. Working with over 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
With Shopatron’s solution for branded manufacturers, Coex Freedom, brands sell on their website and send those orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron’s distributed order management model also enables in-store pickup and ship-to-store capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.
Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, CA. For more information and a full client list, visit: ecommerce.shopatron.com.