On July 27 the much-discussed ‘Shaun White For Target’ apparel line hit all 1,613 Target stores across 47 states nationwide, and Target has launched an ad campaign on prime time television to support the line. The partnership announcement between White and Target came on the heels of news that Volcom—White’s former streetwear sponsor—had not renewed his contract, and sparked a ton of controversy. Message boards across the Net have impassioned postings from users both for and against White’s deal with the mass-market retail chain. But regardless of how you feel about the line’s launch, if you’ve seen the commercials you’ve got to admit—they are pretty damn funny!

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