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Questions answered by Dan McNamara, VP Sales North America.

What does your company hope to contribute to snowboarding?

Dan McNamara

Dan McNamara

To get more girls and women out on the hill.  Make snowboarding feel accessible and inclusive, no matter if you're a pro or just learning to make your first turns.

What do you anticipate prices doing next season?

I think it depends a lot on the brand but I think things have somewhat stabilized for the time being. Brands are more settling into price points than the reverse happening though.

From your perspective, what does it take to create a meaningful relationship with customers?  In 2013/2014, what do you think customers will expect from the brands they back?

Bottom line is honesty and coming through with what you say you are going to do. That's the key to any relationship right?

How large are your lines going to be compared to years past? Have you seen customers confused by too many different stories?  

We added one board to the line.  We really believe in quality over quantity.  This keeps the line clean and ordering easy for shops.

What lessons have you learned with bookings and production for this season and how will you apply those to next?

I think it is more a philosophy than a lesson. We always will look to build to demand.

How are you working with retailers to help ensure strong margins, the right amount of product in the marketplace, and terms that set them up for success?

Each account is different and has unique needs, but we always look to try to build off of past successes to set them up for the future and take and build on their feedback on what they think they need from us to build a strong partnership.

How has the market evolved over the last year and how do you see things changing in the years ahead?   

Last winter's lack of snow definitely taught everyone to look at their businesses even closer, and I think that is a good thing. It is easy to get complacent when things are going gangbusters.

How has sales forecasting changed for your company? 

We build to demand as we always have. No one can predict the weather and I think a lot of times with forecasting a lot of people try to do that. You need to build what's sensible and make sure your brand is strong enough to weather any rough patches.