PRESS RELEASE April 11, 2013 (ENCINITAS, Calif.): Rip Curl is excited to announce the partnership with 2012 SIMA Image Awards Retailer of the Year, Hansen Surfboards, on a new store directly south of their existing premium location in Encinitas, CA.

Officially called Rip Curl by Hansen’s, the 1450 sq. foot space is an epic showcase of the Rip Curl brand and products, conveniently located across the street from renowned surf break Swami’s.

“Partnering with Rip Curl adds a new dimension to Hansen Surfboards,” said Josh Hansen, owner of Hansen Surfboards. “The store front looks great and the brand helps us create an even better shopping experience and improve our overall product offering with more wetsuits, board shorts and bikinis, which is the hallmark of Rip Curl. 

Rip Curl USA President and CEO, Kelly Gibson, shares the same enthusiasm. “This partnership couldn’t be a more natural fit. Hansen’s has represented excellence in the retail community for over 50 years, and our brands align on many of the same values. We are excited to showcase the Rip Curl brand with one of the world’s best retailers in such an iconic location.”

About Hansen Surfboards: Founded in 1961, Hansen Surfboards is San Diego's largest surf shop. With more than 16,000 square feet of retail space, Hansen Surfboards offers something for everyone in the family. The retailer recently celebrated 50 years of success as a single-store, family-owned and operated retail business. The family credits the San Diego community, surf legends and brands that have been a big part of its success.

For more information and to stay updated about activities and specials, visit Hansen Surfboards' Facebook fan page, Twitter, Instagram at @hansensurfboards or shop online at

About Rip Curl: What started in 1969 as a vision, or Search, of two surfers has evolved into a way of life for surfers and board sport enthusiasts worldwide. Rip Curl remains a private company committed to the mission of being regarded as The Ultimate Surfing Company. Now designing, producing, and distributing a variety of highly innovative clothing, wetsuits, boardshorts, watches, mountainwear, footwear, eyewear, accessories, and other equipment for the range of board sports through more than 60 countries around the globe, Rip Curl prides itself on its world class roster of athletes and the simple objective to Live The Search.

For more information, please contact: Marisa Vallbona 619-708-7990 [email protected]