Richer Poorer Names Chad Cress Creative Director
Over the past 9 months, the team at Richer Poorer has been steadily building its roster. In September 2014, the accessory brand added skate legend and industry vet Chris Pastras to head up its marketing efforts, followed by the addition of Sean Fleuriau as US sales director in late December. Today the company announces its new Creative Director Chad Cress, who hails from diverse background at industry brands such as Quiksilver and Almond Surfboards.
San Juan Capsitrano, CA – April, 29th 2015 – Richer Poorer, a lifestyle brand focused on the sock and underwear categories hires Chad Cress as Creative Director. In his new role, Chad will oversee all Creative and Brand development for the company.
"We are excited to have Chad join the Richer Poorer family. Chad brings a strong lifestyle point of view and a cohesive eye to the brand. We are looking forward to what's ahead for the RP family with him on board, as we continue to expand our brand reach." says Tim Morse, President of Richer Poorer.
Chad brings a diverse range of abilities, with a background in visual storytelling and experience in the action sports, contemporary, women’s and menswear markets. Chad was most recently with Almond Surfboards, where he helped develop, launch and oversee the growth of the apparel business.
"Richer Poorer has such an amazing team and I'm excited to be apart of creating great products and telling their stories." says Chad Cress
ABOUT RICHER POORER
Richer Poorer is a global men's, women's and kids accessories brand based in San Juan Capistrano, California. The brand's mission since its 2010 start has been to make ordinary products extraordinary, by taking a unique and balanced approach to design and branding. Richer Poorer is sold in over 800 retailers internationally. www.richer-poorer.com