REEF has announced Mike Jensen as the company’s new president. Jensen most recently served as general manager and head of brand at DC Shoes.

Jensen has a long history in product sales and brand development in the action sports and lifestyle footwear category at companies including ASICS, SPY and Converse.

Mike Jensen Reef

Mike Jensen, REEF’s new president. Photo: Courtesy of REEF

In this new role, Jensen will report directly to Gregg Ribatt, CEO. Ribatt said, “We are thrilled to have Mike join REEF as we build on our leadership position in the marketplace.”

Jensen noted, “I have been a big fan of the REEF brand for a long time. The brand has a long and powerful history and is well-positioned in the marketplace. The opportunities ahead for REEF are tremendous and I look forward to working with the team and our customers to unlock the brand’s full potential.”

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