Multi-Year Production Now Underway On Follow-Up To Travis Rice’s ‘The Art Of Flight”
PRESS RELEASE – Santa Monica, Calif. (March 5, 2014) – From the producers of the game changing snowboard films “That’s It, That’s All” and “The Art of FLIGHT,”Red Bull Media House, in association with Brain Farm Digital Cinema, are proud to announce production of the next feature in Travis Rice’s iconic franchise. The multiple-year project will build upon the success of these earlier films, employing higher levels of cinematography, the use of cutting edge technology, rich storytelling, and exploring even more remote and untouched locations than ever before.
“This film is an incredibly ambitious project,” says Travis Rice while currently shooting on location. “After pushing the limits in ‘The Art of FLIGHT’ we knew that it would be tough to take it to the next level without seriously getting out there. I can’t reveal where we’re going yet, but I can say we are headed into the unknown, and it's an entirely new approach to following winter for me. Our team is going all in on this one."
The project will continue to push the limits of film technology and be shot entirely in 4K ultra high-definition. 4K has twice the horizontal and vertical resolution as the current high-definition format, with four times the amount of pixels and detail of HD overall (8 million pixels for 4K compared to 2 million pixels for HD). This is incredibly important when showcasing the level of realism on screen in order to highlight the action and nature shots as they are intended. Each 4K camera setup being used weighs approximately 60 pounds and has to be carried into the backcountry, with some shoots requiring up to 5 cameras.
“We've spent almost 2 years now on pre-production and logistical planning for this film,” says Curt Morgan, Founder of Brain Farm Digital Cinema. “Between scouting new locations, developing our storyline, and working on the creative aspects, I feel the time invested will be the differentiating factor in this production."
Both “That’s It, That’s All” and “The Art of FLIGHT” have changed the viewers’ perception and expectation of what a snowboard film can be, not only through the latest camera technology, but also through creative camera angles, progressive riding, and carefully curated soundtracks, all helping to make “The Art of FLIGHT” the best selling snowboard documentary to date.
“While we’re proud of the reaction from all the fans around the world as well as the success the franchise has had thus far, we don’t want to rest on our laurels,” says Scott Bradfield, Head of Production for Red Bull Media House. “4K is certainly the future of cinema and we want to be ahead of the curve and provide a state-of-the-art experience for our viewers unlike anything seen to date. We’re incredibly excited to kick off this next project and between the locations, toys, and talent of all the athletes, filmers and producers, we can’t wait to deliver fans a film beyond their wildest expectations.
Additional details regarding the film’s title, projected release date and more are expected to be announced this upcoming Fall. In the meantime, tune in to www.redbull.com/snow for athlete updates, interviews and articles, videos, web series and more on all your favorite Red Bull athletes.
About Red Bull Media House:
A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines, that fascinate and inspire audiences all over the world –through all media channels and on all types of devices. www.redbullmediahouse.com. The company's centralized media hub, the Red Bull Content Pool, provides access to high-resolution imagery and HD moving images for editorial use, as well as licensable content in the Premium section. www.redbullcontentpool.com.
About Brain Farm:
Brain Farm is one of the most sought-after creative production studios in filmed entertainment. Built on a reputation of delivering the highest quality and commercially successful action, adventure and lifestyle productions, Brain Farm has expanded into an Emmy Award winning production and development company that spans across commercial, film, television, and digital entertainment. Brain Farm’s headquarters are in Jackson, Wyoming and have crews spanning the globe. For more information on Brain Farm, please visit www.brainfarmcinema.com.
About Travis Rice:
Travis Rice is universally known for being one of the most versatile and accomplished snowboarders in the world. A top tier competitive rider with multiple X Games medals, Travis has the ability to transcend into the mainstream market while also leading the way in multiple disciplines. He has channeled his passion for the mountains and the art of snowboarding into the production of multiple award winning and top grossing films such as “That's It, That's All” and “The Art of FLIGHT”. His innovative skills and cinematic creative vision have earned Travis the coveted position of both Snowboarder Magazine and TransWorld SNOWboarding's “Rider of the Year”, not once, but twice. Rice is committed to evolving snowboarding, from the development of the groundbreaking backcountry snowboarding contest Red Bull Ultra Natural, to his progressive line of products available at Quiksilver.com, and his innovative board designs for Lib Tech, he is always searching for how to be better and push the sport. Rice’s supporters include: Quiksilver, DC Shoes, Red Bull, Lib Tech, Union Binding Company, GoPro, Toyota, Home Watches, Jackson Hole, Zozi.com and Bluebird Wax.