Thursday, October 4th marked Quiksilver’s grand opening celebration of it’s second stand-alone women’s store, which is located at Fashion Island in Newport Beach. Acclaimed Chef Ludo Lefebvre provided a small plated dinner featuring some of Newport’s finest ingredients curated and prepared on site, while music was provided by Orange County native, Kevin Miso, and his ocean-inspired acoustic set.
Similar to its Malibu flagship store, the Quiksilver Women’s Fashion Island location will feature a variety of product from several outside vendors including Ray-Ban sunglasses, Will Leather Goods, and 31 Bits jewelry. This upscale outdoor mall proved to be a perfect location for the second store with its ideal demographic and appeal for Quiksilver Women’s “coastal heritage style, along side the history of Old Newport.” The design of the 700-square-foot retail space got it’s inspiration from the local surroundings and iconic Newport Beach imagery through the eyes of photographer Andrew Paynter.
We caught up with Quiksilver’s VP of Women’s Sales and Marketing Kenna Florie and Senior VP fo Retail Paul McAdam for more information:
Is Quiksilver seeing a spike in women’s category sales?
KF: Quiksilver Women’s is seeing steady growth in sales. Both on a wholesale level and in our own stores. We are gaining momentum and both our sell-in and sell-through have been great.
How did the Conservancy benefit project with exclusive Newport Beach product come about?
KF: We will have product in store as of next week. When we opened the Malibu store we partnered with a charity called Wishtoyo. An organization founded by the Chumash indians with their sole purpose being the protection of land in and around Malibu. We will support them today with proceeds from Malibu product in the store. We wanted to continue with the same idea and find a charity in Newport that was very locally focused. We found the Newport Bay Conservancy Foundation. Their sole mission is the conservation and restoration of the upper Newport Bay right here in Newport Beach. Proceeds from our Newport fleece and tees will go to benefit this great cause.
Do you plan to open other Quik specific stores?
PM: We plan to open four new locations in 2013. Locations to be determined but will be in coastal locations with established retail centers.
How will Quik work with other local retailers to make sure the market isn’t oversaturated and they are still getting a unique product offering for their store?
PM: We are always sensitive and cognizant of our wholesale distribution and will continue to do that as we roll our more QSW stores.
What was the overall inspiration behind the exclusive collection?
KF: Old school Newport! We love the whole ’50s and ’60s vibe from Newport back in the day. Even our invites for tonight’s event were old Newport Beach postcards. You’ll see this feeling in the product in the stores.
How is this new store different than the original flagship in Malibu?
KF: We really tried to utilize local ingredients. We flew Andrew Paynter down from San Francisco-- a photographer that we have been working with for years-- to shoot all around Newport. The photos are beautiful and they are all for sale. He even developed them and signed them himself.
PM: Whenever we can bring a local vibe to the store we do. We want it to feel modern, coastal, classic: just like Quiksilver, but with a local feeling, too. Like you are shopping in the mom-and-pop boutique down the street.