Quiksilver has debuted an all new concept store in Malaysia. Located in the Mid Valley Megamall, the store was officially opened by the Executive Director of Mid Valley Megamall, Daniel Yong, General Manager of the mall Ms Rennie Lee, CEO of Urban Surf Sdn Bhd, Mr KC Choo, and Mr Christopher Choo; Director of Urban Surf Sdn Bhd. By combining wood, metal, and cement materials, Quiksilver focused on creating a ‘living, breathing surf environment,’ and offers the widest product range from Quiksilver and Roxy found in Asia.
The Director of Marketing, Catherine Chin, stated, "The store will be a one stop for boardriding lifestyle enthusiast to get their favourite apparels and hardware. Quiksilver & Roxy Malaysia had come a long way with 17 years of history rooted in building the boardriding lifestyle. We are honoured to be able to continue to do so through our retail experiences and organizing boardriding contest and activities in Malaysia."
More info on the store, here:
The new store is generated with a fresh and innovative concept which implies the brand's original core of boardriding. It will be a unique store which offers a complete product range and technical hardware to the growing community of surfers and skaters in Malaysia.
Back in 1995, Quiksilver shook up the world of surfing and created a huge stir when it opened what was then a surf concept shop in Kuala Lumpur, Malaysia which is a non-surfing country. Seventeen years later, Quiksilver is again creating history by building their full surf shop concept store in Mid Valley Megamall.
Quiksilver & Roxy intends the new shop to be a living, breathing environment dedicated to surfing, art and fashion - original, authentic and welcoming. The whole idea was to create a unique and original environment, by adopting an unusual approach to interior design that involved the combination of wood, metal and cement materials to allow our customers to shop in comfort with an ambience of the core lifestyle elements.
Right from the entrance, the scene is set with a wall of screens with video from the best boardriding scene is set to welcome customers into their store.
With a sales area covering some 7,150 square feet, our new site will offer boardsports enthusiasts with the widest product range from Quiksilver and Roxy to be found anywhere in Asia. This large space is dedicated in offering technical gear, surfboards, skateboards, kids, eyewear and watches plus two open plan spaces offering the Quiksilver men's and women's Roxy lines.
This store will also introduce the Quiksilver Premium line for men and Quiksilver Women line for women; an offering for the more mature customers. The space inspired by the beach houses of Long Island using wood sandblasted by sea air, vintage furniture and Asian carpets collected on far away travels.
There will also be a café with a chilling atmosphere that's just perfect for hangouts individually or with friends, and exploring the collections, meeting riders, having a coffee or checking your emails. But there are plenty more surprises in store to be discovered by everyone – let the sea set you free !
During the grand opening on May 26th, we will be having a special one day (Buy 2 Free 2) storewide promotion for customers. Games and activities such as lucky draw will be held throughout the day as customers could stand a chance to win exclusive Quiksilver & Roxy merchandises. There would also be a signing ceremony of the Quiksilver and Roxy surfers & skaters, Bryan Ng, Brenda Lee and Arina Rahman.