Quiksilver officially re-opened the doors to their UK flagship store in London. The new store—inspired by surf, art, and fashion—features two floors of the company's leading brands: Quiksilver, Roxy, Moskova, and DC shoes. Apparel, accessories, hard goods, and technical gear line the walls of this headquarter shop. Read the low-down from Quiksilver on this impressive new London home:

On the ground floor, you will find the latest offering from Quiksilver's mens apparel, with the new autumn/winter collection in store now. Move from the relaxed and urban surf atmosphere to the back of the shop where you will find the new skate section. Browse the collection of skate decks, retro longboards and skate accessories, there's the opportunity to custom design your own skateboard. Also in-store is the DC shoes area, giving you the chance to shop their new collection, apparel and footwear.

In addition to textile and skate, the store now stocks a full line of technical wetsuits and surf accessories, with an impressive selection of over 40 surfboards by some of the world's most renowned shapers. These can be viewed via the stores unique new surfboard display, an overhead conveyor belt that runs around the entire ceiling of the ground floor. So step back and take your pick.

A stroll up the staircase will lead you to a cozier girl's floor. A stunning, vintage boutique inspired area, where you will find the latest Roxy, and Quiksilver Women's collection. Featuring the latest technical snow ranges from Roxy and exclusive product available in this store only. Check out both of the brands new trends in a 'home sweet home' setting, and once you're all shopped out why not stay a while to chill in the lounge.

Take a trip back downstairs and catch up on the latest surf, skate, and snow events streamed live from around the world on the 80" TV screen. You never know when one of the team riders may pop by…

It's time for a fresh start, not only has the new concept been exported to the flagship store on Regent Street, but this Saturday the re-furbished Covent Garden store also opens its doors to the public.

Store details:quiksilver-london-store-3

Quiksilver Boardriders Club 229 Regent
Street, London, W1B 2EG
Tel: 020 7493 5900
Quiksilver Boardriders Club, 12 North Piazza, Covent Garden, London WC2E 8HD
Tel: 0207 240 5886