Quiksilver has enlisted on-demand e-commerce company Demandware Inc. as the platform from which it will launch its global commerce strategy. The brand has debuted 10 new e-comerce sites on Demandware, making an appearance in Austria, Belgium, Germany, France, Italy, Ireland, Luxembourg, Spain, the United Kingdom, and the Netherlands.
"Quiksilver had a very aggressive market expansion strategy and we needed a platform that would allow us to roll out multiple sites across geographies in a fast, efficient way. Equally important was the ability to create distinct brand experiences that we can continuously evolve and enhance for our customers. Demandware has exceeded our expectations. Launching 10 sites in different geographies in a few months is a major accomplishment. I believe this would not have been possible with any other platform," said Nicolas Foulet SVP digital of Quiksilver.
More details provided in the press release from Demandware, Inc., below:
The ability to launch multiple sites quickly and efficiently without compromising the brand experience was a critical consideration for Quiksilver when evaluating a new platform. Quiksilver selected Demandware because of its unique ability to meet this requirement, and to scale further to support the company's growth.
"Quiksilver is a pioneer and continuous innovator of the action sports lifestyle and with Demandware, it now has a platform that enables the most innovative digital commerce experiences. We're very excited to be working with them and look forward to supporting their on-going growth initiatives," said Andrew Gilboy, VP EMEA for Demandware.
The new Quiksilver sites feature highly visual, interactive environments that display more than 3,000 products within the context of various outdoor sports. Videos, interactive look books, and sophisticated search provide consumers with an immersive brand experience in surf, snow and skate board universes that is intuitive and easy to navigate. The sites also incorporate community and social media to keep board sports enthusiasts up-to-date and connected with athletes, events and the latest innovations.