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Tim Swart will head up marketing efforts for Pretty Great’s brands: SLVDR, Bonfire, Sessions and Nikita

Santa Ana, CA – Pretty Great, LLC announces the hiring of Tim Swart to head up the marketing efforts to lead its brands: SLVDR, Bonfire, Sessions and Nikita. Swart is the most recent addition to a strong team of both brand and industry veterans assembled to further Pretty Great's growth and lead brands that have strong, authentic heritage and well-considered design.

Splitting his time growing up between London, England and New Jersey, Tim's lifelong experiences in street culture and action sports have shaped his career. He brings with him 20 years of marketing and creative experience in streetwear and action sports, working with a variety of leading brands. Tim was the co-founder of Clive bags and most recently, founder and Creative Director of UNIV, a brand and concept shop in Southern California.

"Based off the fact that Tim was SLVDR's first dealer, he has a deep history with the brand. With his decades of snowboarding he has lived all facets of the snow industry. Also with his marketing and creative experience from start-ups to bigger brands, Tim is a solid asset to lead our marketing efforts for the brands," says Rob Myers, Pretty Great President.

As Marketing Director, Tim's role will be to lead and execute the global marketing strategy and to establish driving positions for the Pretty Great brands. He will collaborate with the sales and product teams to drive the brand stories across all platforms. Tim will be based out of Pretty Great's Orange County office, alongside Myers.

Says Swart, "In the current market, good brands are needed and Pretty Great has heritage brands with loyal followings that we look forward to building and taking to some exciting places. I’m excited to turn up the volume on these brands and bringing some meaningful brand stories to retailers and consumers. We have a solid team and under Rob's leadership we are well underway to achieving our many goals."

The first big marketing opportunity for Pretty Great is growing the SLVDR brand in the United States and Globally. Beginning with SS17's new brand campaign "Desert Modernism," which mixes a refreshing pop-color story with unique outdoor elements, timeless class and a nod to mid-century design; resulting in a distinctive aesthetic that gives the collection in a style all its own. This is the most theme-driven SLVDR collection to date. The new collection will be released at Agenda Long Beach this June.

All marketing inquiries related to SLVDR, Bonfire, Sessions and Nikita can be submitted via email to [email protected]


SLVDR was brought to life by design and is a contemporary sportswear brand that appeals to a more subtle and timeless aesthetic, with a creative twist. SLVDR design philosophies are shown in the products by hyper focused attention to creative details, premium fabrics and well-considered fits. Our aesthetic and philosophy are "Born in California, influenced by the world."

About Pretty Great Company 

Pretty Great, LLC is a company based on the idea that well-considered product and brand authenticity are paramount. Pretty Great manages a curated collection of brands that have compelling, authentic and unique identities. It is our goal to focus each brand's product offering, brand message and customer service to highlight what makes them unique.