Questions answered by cofounder Julien Durant.
What are the three biggest trends you see shaping the market and what are you doing to meet them?
More durable products
What new technologies are you introducing to your line?
All of our insulation will be Thinsulate for the next season.
What trends do you anticipate in the realm of graphics, prints, themes, and colors?
We anticipate many graphic prints. For gloves, we have focused on making the inside hand and palm area very strong and durable for when riders grab their board or skis.
How are you assisting retailers with promoting and merchandising these products?
For our accessories, we use same fabrics as we use in our outerwear line. We can create perfect setup for the PICTURE rider.