patagonia-alex-beasleyPatagonia appoints Alex Beasley to New Country Manager for UK & Ireland

Patagonia welcomes Alex Beasley, the new country manager for UK and Ireland. Beasley comes from Nativve, and before Nativve, The North Face. Check out the press release below on Beasley’s new role.

2163925_300x300Patagonia announces that Alex Beasley is its new Country Manager – UK & Ireland. In this role, Beasley will manage Patagonia's wholesale business and support its retail and e-commerce strategy in the region.

Beasley joins Patagonia from Nativve, a digital marketing consultancy he founded in April 2014. Prior to Nativve, Beasley served in a variety of sales management roles within the outdoor industry most recently as the Country Manager for the UK and Ireland with The North Face.  Beasley will report directly to Patagonia's European Sales Director Gianluca Pandolfo.

"We are thrilled to have Alex join us in this important role. His professional experience – combined with his passion for the sports we serve – will be an ideal combination as we strengthen partnerships across the UK & Ireland", says Ryan Gellert, Patagonia General Manager EMEA.

"I am excited and honored to join Patagonia", says Beasley. "I am looking forward to working with an extraordinary team in the UK, Ireland and across Europe.  In addition to the commercial aspects of the role, I am particularly excited about helping Patagonia strengthen its leadership on the environmental & social initiatives important to its community of users."

This announcement follows a series of recent hires and reorganizations within Patagonia as it continues to strengthen its team and structure across Europe.