Patagonia and The North Face were among the top brands honored by Outdoor USA Magazine’s 2010 Social Media Awards. The awards gave recognition to outdoor brands that have harnessed the power of social networking most successfully, including Facebook’s Most Liked brand Life Is Good (752,661 “Likes”), Twitter’s Most Followed brand The North Faced (23,264 Followers), and YouTube’s Most Viewed brand Patagonia (3,154,204 Views).

“Having introduced free social media brand rankings for the outdoor industry at odrmag.com, and given the role that social media plays in today’s marketing mix, it was natural for us to recognize those brands that finished 2010 on top,” said Raimondo Forlin, publisher of Outdoor USA Magazine.

Employing metrics provided through Fansometer, Outdoor USA began tracking and reporting social media brand rankings for the outdoor industry in late 2009. At the stroke of midnight on December 31, 2010, Life is good, The North Face and Patagonia dominated the charts, establishing themselves as the foremost influencers among those brands actively engaging fans through social media platforms.

Facebook’s Top 10

  • Life is good – 752,661
  • The North Face – 698,817
  • Timberland – 309,649
  • Jansport – 251,562
  • Crocs – 217,241
  • K-Swiss – 146,469
  • Costa Sunglasses – 115,689
  • Virbram Fivefingers – 107,098
  • Columbia – 99,754
  • Bergans of Norway – 84,74

Twitter’s Top 10

  • The North Face – 23,264
  • Patagonia – 19,608
  • Life is good – 18,728
  • Vibram Fivefingers – 10,444
  • Crocs – 10,149
  • Brooks Running – 7,767
  • Black Diamond – 6,878
  • Mountain Hardwear – 6,784
  • Timbuk2 Design – 5,926
  • K-Swiss – 5,778

YouTube’s Top 10

  • Patagonia – 3,154,204
  • K-Swiss – 1,582,028
  • Petzl – 734,344
  • Marmot – 627,479
  • Vibram Fivefingers-527,763
  • Columbia – 471,134
  • Osprey Packs – 356,686
  • The North Face – 309,499
  • Crocs – 249,237
  • Teva – 241,341

The Top 20 lists, as well as current rankings, can be found online at odrmag.com or in copies of Outdoor USA Magazine.