Patagonia Continues To Evolve Baselayer Market With Fall 2013 Collection

This story originally appeared on Transworld Business and has been republished with permission. For more stories, visit Transworld Business.

The new year is always an exciting time. Innovative products seem to come out of the woodwork as each company releases its new 2013 series. In order to start 2013 off right Patagonia are releasing their most innovative line of baselayers to date.

VENTURA, Calif. (December, 2012) -- Patagonia Inc., the outdoor apparel company, will offer the most
comprehensive selection of performance baselayers in both Capilene polyester and the company’s
extraordinary new merino wool for Fall 2013. Of great environmental significance: every single baselayer
style is bluesign® approved, which means that all chemicals and finishes have been vetted to be free of
toxins and reflect the most progressive environmental standards. Additionally, the company now sources it’s
merino from Patagonia, Argentina, in a joint venture with The Nature Conservancy and Ovis XXI. Ovis XXI is
an Argentine company working to improve the economic, environmental, social and human sustainability of
the sheep-based supply chain. In collaboration with The Nature Conservancy, Ovis XXI is developing
and implementing sustainable grazing practices that regenerate grasslands once destroyed by grazing.
Additionally, these new husbandry practices are yielding a merino that is superior in quality to any merino
fibers the company has previously seen.

“Patagonia’s goal is to make baselayers a part of every core users kit, to the mountain, on the mountain and
from the mountain. The right baselayer is the first step in layering for a successful day in the mountains,”
notes Tyler LaMotte, business unit director for snow and baselayer, “By adopting all bluesign®-approved
fabrics in this collection, the user can feel confident that the most environmentally-safe fabrics are sitting
next to their skin.”

Across the entire Capilene collection, one will find updated styling and a consistent slim fit. New features
such as locker loops for drying and elastic thumb loops have been incorporated throughout. To avoid
chafing, all Capilene styles are constructed with offset flatlock stitching. Capilene 1 fabric has been
reengineered with ideal spandex content for motion and better moisture-management. Capilene 2 has been
redesigned with an exclusive Polartec Power Dry fabric, which offers warmth and breathability. Also new to
the collection is the Capilene 4 Expedition Weight One-Piece. For permanent odor control, the collection will
utilize Polygiene® technology. This technology uses low concentrations of natural silver salt, a highly
effective antimicrobial, to inhibit the growth of odor-causing bacteria. Polygiene® lasts for the life of the
garment, is safe next to skin, is environmentally-friendly, utilizes recycled silver, reduces washing frequency
and provides certified odor control.

Starting in Fall 2013, every single merino baselayer style, including all merino socks, will be made with
merino wool that is sustainably sourced from the grasslands of Patagonia. The merino sheep from which the
wool comes from are non-mulesed, and produce top quality wool. Patagonia employs an advanced wool
classification system in which specific wool qualities are separated and selected at the time of shearing, and
processed in a chlorine-free manner, meeting the bluesign® standard. The wool is then blended with
Capilene polyester for improved wicking, durability and increased dry times. Merino 1 Silkweight is a blend
of 65% merino/35% Capilene, ideal for staying cool in warm to hot conditions. Merino 2 Lightweight is a
blend of 80% merino/20% Capilene, designed for staying warm in cool to cold conditions. Merino 3
Midweight is a blend of 80% merino/20% capilene, perfect for the coldest days. All Patagonia Merino
products are incredibly soft next to skin, naturally control odor, are warm when wet, and can be machine-
washed and tumble-dried on low.

All new Capilene and Merino baselayers will be available to consumers in Summer 2013.

About Patagonia
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, snow, surf and sport-
related apparel, equipment, footwear and accessories. The company is noted internationally for its
commitment to authentic product quality and environmental activism, contributing over $49M in cash and in-
kind donations to date. Incorporating environmental responsibility into product development, the company
has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products
landfill-free, the company's entire product line is recyclable through its Common Threads Initiative. The
company also advocates corporate transparency through its interactive website, The Footprint Chronicles,
which outlines the environmental and social footprint of individual products.

Jess Clayton, 805-667-4755, [email protected]