TransWorld Business - Party In The BackTransWorld Business Party In The Back is a new column featuring industry events and party photos on the back end of every week (i.e. Friday). If there’s one thing this industry knows how to do, it’s party – and who doesn’t want to see  photos from the latest industry bashes, contests and networking  events? That’s what we thought.

Did we miss your party? If so, please submit photos to us by no later than Thursday morning at [email protected]

This Week’s Featured Events:

CoverGirl Snow Angels In Aspen

9-Star

Reef Women’s Ugandal Launch Party


CoverGirl Snow Angels In Aspen

The third annual CoverGirl Snow Angels invitational took place this past weekend, April 2–4, in Snowmass with Kelly Clark taking home the top prize of $10,000 in the superpipe competition.  The weekend also included a spa day, yoga classes, an environmental workshop and a girl's night out on the town. Riders for this year's event included Gretchen Bleiler, Kelly Clark, Elena Hight, Sarah Conrad, Ellery Hollingsworth, Mercedes Nicoll, Linn Haug, Maddy Schaffrick, Haruna Matsumoto, Soko Yamaoka, Sophie Rodriguez, Kelly Marren, Palmer Taylor, Paulina Ligocka and Ursina Holler.

Aspen/Snowmass would like to thank this year's event sponsors including CoverGirl, Secret, K2, Oakley, Vitamin Water, espnW, Barbie, Town of Snowmass Village, Giro, Nike, Mission Skincare, Viceroy Resorts and Residences and ContourHD.

(Photos: Jeremy Swanson)

Covergirl Snow Angels

Competition Winners: (L to R): 3rd Place - Soko Yamaoko, 1st Place - Kelly Clark, 2nd Place - Ursina Holler, Best Trick/Most Progressive Rider - Maddy Schaffrick

Covergirl Snow Angels

Competitors in the 2010 Covergirl Snow Angels Invitational

Covergirl Snow Angels

Kelly Clark and Gretchen Blieler at the Covergirl makeovers.

Covergirl Snow Angels

The girls have some fun at the Danger Kitty concert at the Belly Up.

Covergirl Snow Angels

Danger Kitty on stage.

9-Star

9-Star’s new West L.A. store held a grand opening party at the end of March, complete with contests and demos with Paul Rodriguez, PJ Ladd and Pat Duffy in the shop’s indoor/outdoor skatepark. The event also featured free concerts by The Pricks, The Cold Flamez and Year Long Disaster, sponsored by Volcom and RVCA. The new location is at 11612 W. Olympic Blvd., six blocks from the old location on teh corner of Olympic and Federal.

NINE STAR West LA Grand Opening! from lycka productions on Vimeo.

9 Star

9 Star

9 Star
9 Star
9 Star
9 Star

Reef Women’s Ugandal Launch Party

Reef and 31 Bits hosted a launch party for the Reef Ugandal Sandal and the soon to be launched Ugandal 2 on Thursday, April 1, at Syrah in downtown San Diego. The party celebrated the collaboration between Reef’s Ugandals (sandals that feature hand-crafted paper beads made by displaced women in Uganda) and 31 Bits, an organization that practices Fair Trade, advocates for fair wages for women and empowers women to learn business practices to expose their craft to the international market.  A 40 person bus shuttled Reef crew, retailers and friends from Hansen’s in Encinitas and South Coast O.B. to underground wine parlor Syrah.

(Photos: Leetal Elmaleh, Trever Hoehne)

The ladies of Reef: Therese Diamaano, Andrezza Ricci, Ana Franco, Christina Arroyo

The ladies of Reef: Therese Diamaano, Andrezza Ricci, Ana Franco, Christina Arroyo

Reef's Kevin Flanagan and Amy Delee, and South Coast's Steve Cowan waiting for the bus back to O.B.

Reef's Kevin Flanagan and Amy Delee, and South Coast's Steve Cowan waiting for the bus back to O.B.

Reef's Christina Arroyo, Lindy Williams, Andrezza Ricci, with DC's Cody Yen.

Reef's Christina Arroyo, Lindy Williams, Andrezza Ricci, with DC's Cody Yen.

Reef's Zac Andrews and Dersu Rhodes chatting up Baylee Hassett of Surfline.

Reef's Zac Andrews and Dersu Rhodes chatting up Baylee Hassett of Surfline.

Kari Hendrick, Andrea Kaufmann, Tammy Hoops, Chris Suder.

Kari Hendrick, Andrea Kaufmann, Tammy Hoops, Chris Suder.

Dance off! Reef's Brianna Marks takes center stage on Syrah's make-shift dance floor.

Dance off! Reef's Brianna Marks takes center stage on Syrah's make-shift dance floor.

Shaka's and fist-pumps all around: Reef Product Designer Zac Andrews with party-goers.

Shaka's and fist-pumps all around: Reef Product Designer Zac Andrews with party-goers.

DJ Alli Swanson takes over for DJ Mikey Beatz.

DJ Alli Swanson takes over for DJ Mikey Beatz.

Three of the five lovely ladies of 31 Bits: Allie Swanson, Anna Nelson, and Jessie Simonson. Brooke and Kallie are in Gulu, Uganda right now!

Three of the five lovely ladies of 31 Bits: Allie Swanson, Anna Nelson, and Jessie Simonson. Brooke and Kallie are in Gulu, Uganda right now!