Hurley X The Imaginary Foundation “Flow State” Capsule Collection is available for a limited time at PacSun


Hurley x Imaginary Foundations boardshort, photo: PacSun

Surf lifestyle brand Hurley and The Imaginary Foundation have partnered together to create an exclusive Capsule Collection available at 100 PacSun stores nationwide. The Imaginary Foundation is a think tank based in Switzerland. Known for their unique prints and designs, the team has sought clothing as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture.  The collaboration between these two brands has created a truly unique and radical apparel collection that is a must-have for this Summer.

PacSun– The collection includes a shirt, tank, hat and boardshorts, and is available for a limited time at 100 PacSun stores nationwide and online at Additionally, the Phantom boarshorts feature lightweight stretch, 4-way stretch and flexibility, recycled fabric (average of 12 plastic bottles per pair) and quick dry: water repellant fabric.

“Imaginary Foundation and Hurley’s new collaboration “Flow State” celebrates extreme creativity by fusing radical art with radical performance. This collection explores the moment of total focus shared by artist and athletes when they are utterly in the zone and feel uniquely aligned with something bigger." – The Imaginary Foundation

"You are completely absorbed, energized and aligned. As your conscious mind lets go, your actions become effortless. There is no past and no future — only the now…You feel utterly at one with what you are doing and truly in the present moment. This is the flow state." – The Director (the leader of The Imaginary Foundation, a 70-something über-intellectual whose father founded the Dadaist movement)

Other “Flow State” Capsule Collection products include:

PacSun releases "Flow State" Capsule Collection

“Flow State” Capsule Collection hat, photo: PacSun

PacSun releases "Flow State" Capsule Collection

“Flow State” Capsule Collection tanktop, photo: PacSun

To purchase the product visit:

About PacSun
Pacific Sunwear of California, Inc. and its subsidiaries is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of May 14, 2015 the Company operated 605 stores in all 50 states and Puerto Rico. PacSun’s website address is

About Hurley
Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali.