Outdoor Retailers (OR), produced by Nielsen Business Media, which hosts the Salt Lake City OR trade shows, issued a letter today detailing ways it has cut the costs of exhibiting at its shows while increasing value for retailers and manufacturers alike.
The letter, available in its entirety at orinside.com, links to the results from a January 2009 survey of more than 1,500 outdoor specialty retailers with findings that demonstrate OR's value to its attendees and exhibitors.
Here are some of the means OR is implementing to help attendees manage costs in these difficult times, when trade show budgets are increasingly being scrutinized:
Discounted Booth Rates: OIA members will receive booth rate discounts of 5% in 2009, 8% in 2010 and 10% in 2011.
Affordable Hotel Options: An expanded hotel room block that the organizers say offer a savings of 30% or more compared to rooms outside the block or at other major convention city locations.
Controlling Drayage Costs: Since the Salt Palace is a non-union facility, the OR said it was able to negotiate labor and material handling rates that are as much as 50% less than union facilities in other cities such as Denver and Las Vegas.
Reduce T&E: The Open Air Demo has returned to a one day event to reduce exhibitors travel, meals & staffing expenses by a full day
Cost Effective Booth Options: OR has programs to help exhibitors reduce booth costs through turnkey exhibiting solutions and other options that can save thousands of dollars on booth development, shipping, labor setup and tear down costs.
Cash Flow improvement for WM10: For Winter Market 2010, OR reduced the initial deposit required for booking space from 25% to 15%. OIA Member exhibitors will receive flat main floor pricing to 2009 levels.