Octagon Marketing Group, a global sports and entertainment agency, announced the acquisition of Australian surf management company Revolver Athlete Management. Revolver Founder Matt Syms has joined the Octagon crew effective immediately, bringing with him Australian surfers Bede Durbidge, Ry Craike and Mitch Coleborn. Here’s the details:
“Surfersvillage Global Surf News, 18 February, 2010 : – – Global sports and entertainment marketing group Octagon today announced the acquisition of Australian surf management company Revolver Athlete Management. Matt Syms, Founder of Revolver, joins the agency effective immediately, bringing with him leading Australian surfers including 2009 ASP World #3 Bede Durbidge, world renowned free-surfer Ry Craike, and 2007 Australasian Pro Junior Series Champion Mitch Coleborn among others.
"We remain steadfast in building the most complete Olympics and Action Sports business in the industry and expanding our surfing capabilities while building our presence in Australia speaks to our commitment," said Peter Carlisle, Octagon's Managing Director of Olympics & Action Sports.
Syms has more than a dozen years of experience in the surf industry including manufacturing, sales and management business and has built a highly successful athlete management practice for surfers. Syms brings with him an impressive roster of the next generation of Australian surfers including Durbidge, Craike, Coleborn, Jay Davies, Garrett Parkes, Brent Dorrington and Jack Robinson. He will continue to operate out of his Yallingup, Western Australia base , whilst also spending time in the company`s Sydney and Melbourne offices.
"Octagon is clearly an industry leader who is armed with the talent and resources to manage and market athletes on a global scale which will certainly be an added value for our current and future, clients," said Syms. "I believe that we share the common goal of providing our clients with the necessary resources to manage their respective careers that enables them to concentrate on performing at the highest level. With our combined skill sets, we have a great opportunity in surfing."
"We are excited to add Matt and his impressive clients to our roster, he has established himself in the surf industry and, combined with our global resources, we believe this will be a great opportunity to continue to grow our business," said Sean Nicholls, Octagon Australia`s Managing Director.
Octagon, which represents athletes around the globe and across every major sports discipline, has a 25 year history in the Australian market, having represented some of the country`s biggest stars and sporting legends. Their current clients include Mark Webber, Harry Kewell, Andrew Gaze, Allan Border, Alicia Molik and David Campese to name a few
Octagon's global Athletes and Personalities is a full service representation group whose clients include Michael Phelps , Ana Kournikova, Ross Powers, NBA Star Chris Paul and Music superstars Anastasia and Il Divo among others.
Octagon, named the "2008 Sports Agency of the Year" by the Sports Business Journal, is the world's largest sports and entertainment representation and marketing agency with global expertise in athletes & personalities, consulting, event management, property representation, marketing solutions, licensing and merchandising and talent procurement. As part of The Interpublic Group (NYSE:IPG), one of the world's leading organizations of advertising agencies and marketing services, Octagon employs more than 1,000 people in 60 offices around the world.