Ocean Minded Joins Forces With Standup For The Cure

PRESS RELEASE: SAN CLEMENTE, CA (APRIL 30, 2013): Ocean Minded, a leading brand of high quality footwear, has joined forces with the Standup For The Cure fundraiser on Saturday, May 4, 2013 and the Performance Paddling Junior Pro and Youth SUP Fiesta competition on Sunday, May 5, 2013 for a weekend of ocean-water activities and philanthropic fun benefiting Susan G. Komen for the Cure.

As a sponsor of both events, Ocean Minded has furthered their philanthropic efforts by forming a fundraising team on Active.com, with monies benefitting the Orange County Affiliate of Susan G Komen for the Cure. Team Ocean Minded will be raising money through June 3, 2013, which they will then match up to $1,000 of the total amount of money raised through Active.com. Anyone who makes a donation of $25.00 or more on behalf of Team Ocean Minded will receive a free Ocean Minded™ Trucker Hat and a pair of the new, Waveseeker Flip Flops, while supplies last.

"It's really important for us, not only as a brand but as a group of individuals, to getinvolved with philanthropic events such as the Standup For The Cure," explains Ocean Minded General Manager, Steve Workman. "By matching the fundraising efforts made for Team Ocean Minded, we hope to help those who need it most and support this great cause."

In addition to these fundraising efforts, Ocean Minded will also be onsite at both events,giving away a limited supply of hats, footwear coupons and hosting the official beach cleanups. The Riviera Junior SUP Team will be helping Ocean Minded organize the Standup For The Cure's official beach cleanup on Saturday, May 4th, which will be held directly after the Live Auction at approximately 12:45 p.m. On the following day at the Performance Paddling Junior Pro and Youth SUP Fiesta, the official Ocean Minded Beach Cleanup will be held at 10:00 a.m.

Kicking-off this feel-good weekend on Saturday, May 4th is the Standup For The Cure's second annual fundraising event at Newport Dunes in Newport Beach, California. Named Top Philanthropic Effort of 2012 by SUP Magazine, 100% of the event's donations and proceeds benefit the Orange County Affiliate of Susan G. Komen for the Cure. This event, which raised over $60,000 last year, is from 9:00 a.m. to 3:00 p.m. and will feature a 5K Pink Fleet Fun Paddle for paddlers of all ages and abilities, a SUP clinic lead by world-class paddler, Zane Schweitzer, a yoga paddleboard clinic by the Paddleboard Bliss team of Orange County, free cancer screenings from specialists from UCI Cancer Center, live musical entertainment from the Wheeland Brothers and Crimson Crowbar, food and drinks from Ruth's Chris Steak House, Kona Brewing Company and Barefoot Wine, an exhibitors expo, a live and silent auction, and much more. 

The Performance Paddling Junior Pro and Youth SUP Fiesta will wrap up the weekend on Sunday, May 5th at Bolsa Chica State Beach in Huntington Beach, California. Ocean Minded is proud to be the presenting sponsor of this inaugural event, which was organized by Candice Appleby and Anthony Vela – both Brand Ambassadors for the company. The event's proceeds will also be donated to Standup For The Cure and the Orange County Affiliate of Susan G Komen for the Cure and will feature the first ever "kids only" surf race sanctioned by the World Paddle Association (WPA), as well as a Junior Pro Sup Surf Invitational, SUP surfing competition for 17 and under and a $5,000 cash prize purse. Some of the sport's top professionals will also be judging, announcing and encouraging these young athletes through the course, including Brandi Baksic, Brennan Rose, Dave Boehne, Colin McPhillips, Chuck Patterson, and Kody Kerbox.

"Organizing this all-youth event has been really special, and to have a company like Ocean Minded as the presenting sponsor is amazing," explains event co-founder, Candice Appleby. “Ocean Minded was the first brand to sponsor me, at age 13, and I believe it’s really important to share their brand message of Live/Protect/Respect with the younger generation."

Donations for the Standup For The Cure and the Susan G Komen for the Cure can be made by visiting the Team Ocean Minded fundraising page (https://fundraising.active.com/fundraiser/OceanMinded). For more information on Ocean Minded, please contact Communications Manager, Lanette Jorgensen at [email protected], or visit www.oceanminded.com. For more information on the Standup For The Cure fundraising event or to register for the event, visit www.standup-for-the-cure.org. For information on the Performance Paddling Junior Pro and Youth SUP Fiesta or to register the event, visit www.performancepaddling.com.



Be Ocean Minded™. That simple idea is the foundation of our company. Being 'ocean minded' and living an 'ocean lifestyle' begins with the inspiration and allure that the world's oceans and beaches offer each one of us. The Ocean Minded™ brand enables an individual to identify, visualize, and embrace their personal beach and water-oriented passions in the course of their daily adventure.

Live. Protect. Respect.™ We can no longer deny that ourplanet is rapidly becoming a crowded and polluted place. Ocean Minded believes we should utilize recycled and sustainable materials in our footwear, apparel and accessories whenever possible, and we consistently strive to achieve this.

Additionally, we feel it is essential to Live, Protect, and Respect our environment. Since 1996, we have been organizing community beach cleanups around the world, and educating our customers on the importance of leaving their chosen playgrounds in better condition than they were found. 

Our belief that everything eventually ends up in the ocean has led us to host additional cleanups in the mountains and on the banks of inland rivers and lakes. These are the cornerstones of our brand and we invite you to Be Ocean Minded™.



Standup for the Cure is a Non-Profit Corporation formed in 2012, which raised more than $60,000 at its inaugural May event for the Orange County Affiliate of Susan G. Komen For The Cure. More than 700 paddlers met up for the first Standup for the Cure in May this year to raise money and awareness for breast cancer detection. Founded by breast cancer survivor Judie Vivian, Standup for the Cure was conceived as a gathering to celebrate survivors' recovery and support current cancer patients and their families for a fun and inspirational day on the water.