Noll Surfboards, inspired by legendary big-wave surfer Greg Noll, names San Fransisco-based, OutsidePR, the ‘Agency of Record.’ The partnership will encourage a re-launch of the lifestyle brand. According to Chris Wagaman, General Manager at Noll Surfboards, the relationship “was a natural choice.” Read the official press release below.
September 11, 2011 (San Clemente, CA) – Noll Surfboards, America’s first internationally-regarded surf brand, today named OutsidePR their agency of record. The move follows on the heels of the grand opening of the company’s flagship store in San Clemente in June as Noll strategically aligns its resources to further enhance the re-launch of the Noll Surfboards brand.
“We look forward to reigniting the fire that my dad helped spark back in 1951,” said CEO, Jed Noll, son of North Shore legend Greg Noll. “Our vision is to interweave the inspiration from those classic days in California and Hawaii with our brand today. The Noll name has always meant going big, and we hope to bring back that authentic sense of freedom, community and aloha spirit that can fully engage today’s diverse landscape of surf and beach lifestyle consumers.”
“OutsidePR’s team of surfers and athletes was a natural choice,” said Chris Wagaman, General Manager at Noll Surfboards. “The agency is known for its successful record of bringing interesting brands to the forefront of the media landscape and engaging a broad range of endemic and mainstream consumers. We are glad to have them on board in time to help Noll Surfboards navigate the various projects and partnerships on the horizon.”
Fueled by the motto, “Create your own legend” and by sixty years of shaping, sharing and promoting the surf lifestyle, Noll Surfboards provides one of the most diverse lines of surfboards on the planet — from artistic fine-wood historic re-creation masterpieces to high-performance long and short foam boards.
The company’s dedication to uniting surfing’s roots with modern innovation is rivaled only by their ohana spirit — characteristics that resonate with OutsidePR’s team.
“Noll Surfboards is widely known by core surfers as a pioneer in both board shape design and for their role in connecting the surf lifestyle to the general population,” said OutsidePR President Gordon Wright. “My family and I have been inspired by the Noll family ever since we started surfing, and we’re honored to be on board to help fuel their expansion.”
Jed Noll, the president of Noll Surfboards, said, “We chose OutsidePR because of their proven success in launching premier brands, because we appreciated their willingness to invest in our initiatives, and because they’re a part of our culture. They are a true partner, and we’re stoked to have them on board.”
About Noll Surfboards
Originally established in 1951 as Greg Noll Surfboards, Noll Surfboards is one of the original surfing brands. Inspired by the big-wave surfing of Greg Noll in California and Hawaii and dedicated to creating the finest surfboards on the market, the Noll brand became one of the top surf companies of the 1960s boom years. Since that time, Greg and his son Jed have pioneered new territory by designing and building a unique array of classic collectors’ surfboards (both composite and wooden), representing the ultimate convergence of sport and art. More information is available at www.nollsurfboards.com.
OutsidePR builds brand awareness for clients in the outdoor, fitness, surf and ski industries. Representing outstanding brands like GU Energy, Pearl Izumi, Ryders Eyewear, Hydrapak, AlterG, DPS Skis and Road ID, OutsidePR is a leading public relations agency based in San Francisco.