Nike just reported it will be laying off an additional 490 employees at its Beaverton, Oregon, headquarters.
The announcement comes on the heels of recent layoffs at the company in July that totaled 255 employees. The company announced in June it would eliminate nearly 2% of its global workforce, or 1,400 employees, as it undergoes a restructuring that will better position Nike as direct-to-consumer.
In a recent report to the state of Oregon, Nike said it will lay off 490 more employees before the end of September, according to the Beaverton Valley Times. The report was filed with the Office of Workforce Investments/Higher Education Coordinating Commission on September 1, 2017.
Nike VP and Human Resources Director Marc Bohn stated in an August 31 document, “Over the past five years, employment at Nike in Oregon has grown significantly. Between 2012 and 2017, Nike added approximately 3,800 employees in Oregon.” The shift to a “consumer direct approach” marketing strategy has resulted in a reduced workforce, Bohn continued.
Employees affected by the upcoming round of layoffs will be notified and offered severance pay on or around Sept. 30, according to Bohn.
In July 2017, Nike also announced a $1 billion project to expand its campus by adding approximately 3.2 million square feet of additional office and open space.
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