Former Red Bull executive Jim Bailey to lead MyPakage's global expansion
Vancouver, Canada, October 6, 2016 – MyPakage™ is pleased to announce the appointment of Jim Bailey as VP of Sales and Marketing. A world-class expert in building and growing brands, Jim's responsibilities include developing a high-performance sales team and building out a consumer-centric approach to marketing that will further accelerate MyPakage's global expansion.
"Since our founding, MyPakage has benefited from exponential growth and the addition of Jim will help take us to the next level. He is an industry veteran with a deep understanding of the consumer and retail sales channels. Simply put, there is no better person to dynamically lead our global growth and disruptively position the MyPakage brand," said Dustin Bigney, MyPakage CEO and Founder.
Jim has tremendous experience working with some of the world's most iconic brands including Red Bull, Merrell Outdoors, adidas and Salomon. He most recently served as the Global Chief Marketing Officer for Merrell overseeing both product and consumer marketing. Prior to Merrell, Jim served as President of Red Bull Canada Ltd. where he played a key role in launching the brand in Canada and building it in to a $150 million company with over 300 employees.
"There are very few opportunities in one's life time where you can join a company like MyPakage – one that is both a clear market leader and poised for tremendous growth," said Bailey. "It's an added bonus that I love the brand, love the product, love the company culture of the organization and, most importantly, love my co-workers."
With its patented KeyHole Comfort Technology™ and the only underwear brand to feature a true 3-dimensional pouch, MyPakage makes the world's best underwear. MyPakage is one of the fastest growing menswear brands in the world with a growth rate of more than 100% year over year since its founding in 2010. The Company recently expanded its product offering to include lifestyle and performance apparel to better support the next-to-skin apparel needs of all men.
MyPakage was founded with an uncompromising goal of creating the ultimate comfort apparel. Using the most advanced fabric technology and construction techniques available, MyPakage creates clothing that exceeds fit, comfort, support and style expectations. MyPakage's patented KeyHole Comfort Technology is behind the world's best fitting, most comfortable underwear. The 3-dimensional pouch provides complete support from every angle so you feel great without the need for shifting or adjusting.