Muscle Milk, a product of Cytosport, announced today its partnerships with professional snowboarders Gretchen Bleiler and Matt Ladley. Bleiler and Ladley, the brand’s first snow athletes, join Super Bowl Champion Clay Matthews, MLB All Stars Shane Victorino, Ian Kinsler and Dan Uggla, 4-time Ironman winner Chrissie Wellington and motocross pro Justin Brayton as members of the Muscle Milk family.
"We are very excited to have Gretchen and Matt join the Muscle Milk family. After years of seeding product to athletes in Winter Sports, it made perfect sense to ink official partnerships with two of snowboarding's elite," commented CytoSport's Shane McCassy. "The relationship is more than just a logo on their helmet, Muscle Milk is integrating into Gretchen and Matt's training programs on and off the mountain."
Check out the press release below for details:
Benicia, CA (Jan. 27, 2012) – Bleiler's achievements are extensive and include Olympic and Winter X Games medals along with numerous covers including the latest issue of ESPN the Magazine's Body Issue.
"I'm so excited to be working with Muscle Milk, not only because I love and use the product, but because Muscle Milk truly understands how to support me and my training," said Bleiler. "This is a company that really gets it, and is creating products that will help me perform at my best."
Ladley, who is the youngest athlete on the US Snowboard team at age 20, shows big promise and has graced the podium at several Dew Tour events in 2011 and 2012.
"It's really cool to be the first snow athletes on the Muscle Milk team," stated Ladley. "Working the product into my training program has been a huge help to recover quick and get back on the mountain."
Gretchen and Matt join the elite team of Muscle Milk® athletes that includes Super Bowl Champion Clay Matthews, MLB All Stars Shane Victorino, Ian Kinsler and Dan Uggla, 4-time Ironman winner Chrissie Wellington and motocross pro Justin Brayton.