Southern California's Mountain High Resort debuted a new mobile app. which will allow guests to connect with family and friends, track and share on-mountain stats, as well as access weather and terrain conditions. The app, developed by Treeline, is free and available for iPhone and Android users.
"The Mountain High App is a 'guest experience' game changer," said John McColly, Vice President of Sales and Marketing at Mountain High, a longtime technology leader among ski areas nationally.
More on the app. plus a video sneak-peek, below:
Wrightwood, CA: March 1, 2012 –Developed by Treeline, and powered by their TrailTap technology, the new Mountain High App is the first resort app to offer such robust technology-bundling. The result is unsurpassed synchronization of realtime weather data, social media, rider- and resort-generated images and videos, GPS-enabled trail maps and other futuristic options only imagined in the recent past.
"Mountain High's new app gives their guests a clear advantage in maximizing the amount of fun they have on the mountain,” said Treeline Interactive's Creative Director, Jake Fields. "Currently, no other ski resort app offers the unique mix of features found on the new Mountain High App."
The Mountain High App is free, easy to use and can be quickly downloaded iPhone and Android platforms and from iTunes or the Android Marketplace.
It allows users to track and share on Facebook and Twitter the number of runs they have done, vertical feet conquered, maximum speed achieved, photos and videos taken, number of days on the mountain and many other metrics. At the day's end, the app allows users to compare their achievements to those of their friends by easily accessing the data on their smart phone or any online computer. Data for the entire season can be maintained and compared by season pass holders.
With the app, users can "check in" at Mountain High on Facebook, have that status posted on their page, and/or connect with their Facebook friends that are also checked in at Mountain High. These friends can be noted on a simple list or their recent locations can be plotted on the app's user-friendly interactive trail map, identical in appearance to the traditional, James Niehues-illustrated Mountain High paper trail map. The Mountain High App is one of very few ski-area apps with an interactive map that includes the names and positions of trails, lifts, restaurants and bars and the other resort details typically found on traditional paper trail maps.