PURCHASE, N.Y., March 1, 2017 – Mountain Dew officially announced today that professional skateboarder Curren Caples is joining Mountain Dew's roster of action sports athletes. Caples has been showcasing his smooth surfer-style talent at skate competitions around the world and will now join an impressive list of DEW® team skaters including Sean Malto, Theotis Beasley, Nick Tucker, Chris Colbourn and Jordan Maxham, among others.
"Curren is an excellent addition to the Mountain Dew skate team as he brings a laidback Southern California riding style to both street and transition competitions," said Ryan Collis, Senior Director of Marketing, Mountain Dew. "Our goal is to continue to push the limits of skateboarding through fun and creativity and we are excited to have Curren on board to help us achieve this in 2017 and beyond."
The Ventura, Cali. resident has been passionate about riding his entire life. By the age of 11, Caples was already sponsored and just seven years later, he officially turned pro. Caples' skill on the pavement is highly influenced by his added obsession with surfing. Fans and skateboarders alike will easily notice his effortless approach as he skates both street and transition. Caples' ongoing success in the skateboarding world is evident in the many podium appearances and titles he has achieved, such as "Dew Tour Athlete of the Year" in 2013.
"I'm stoked to join the DEW team," said Caples. "It's really exciting to have been given this opportunity, both to have fun riding alongside some of the best skaters, like Sean and Theo, and to be a part of a brand that truly represents skateboarding's progressive and creative lifestyle."
Check out his welcome to the team video below.
For more information about Mountain Dew and Curren Caples follow @mountaindew and @currencaples on Facebook, Twitter and Instagram and join the social conversation at #DoTheDew.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Pitch Black™, Mountain Dew Voltage®, Mountain Dew White Out® and Mountain Dew Kickstart™. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.